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About
Working Groups
Members
Team
Governance
Research
Events
Memberships
Member Library
General
Startup Program
News
Login
Author:
marzena
February 29, 2024
Announcements
Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable
February 19, 2024
Announcements
Report: Smart(er) TV Data for Measurement Initiative
February 7, 2024
Announcements
Industry Think Piece: The Future of Media, Advertising, Measurement & Currency
February 7, 2024
Announcements
Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending
February 1, 2024
Research
Innovations
,
Measurement & Currency
Smart(er) TV Data for Measurement Initiative
January 4, 2024
Announcements
Report: Television Data Match Rate & Bias Study
December 12, 2023
Announcements
Report: Privacy and the Future of TV Advertising
August 18, 2023
Announcements
The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising
July 31, 2023
Announcements
CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement
April 1, 2023
Research
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
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