Research

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CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.

Projects use a range of methodologies and are delivered by best-in-class suppliers.

All projects are carefully structured to deliver clear outcomes and practical advice and implications.

Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.

Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.

Research Projects

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

How do we determine which projects get funded?

  • CIMM identifies strategic priorities and focuses its efforts on these areas.
  • These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
  • New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees

Research Highlights

You can access all of CIMM’s publicly-available research here

CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.