Research

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CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.

Projects use a range of methodologies and are delivered by best-in-class suppliers.

All projects are carefully structured to deliver clear outcomes and practical advice and implications.

Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.

Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.

Research Projects

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

Industry Think Piece: The Future of Media, Advertising, Measurement & Currency

Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

How do we determine which projects get funded?

  • CIMM identifies strategic priorities and focuses its efforts on these areas.
  • These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
  • New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees

Research Highlights

You can access all of CIMM’s publicly-available research here