Research
CIMM commissions numerous papers, studies and strategic initiatives to explore new opportunities and innovations, solve pressing challenges, and deliver improvements across the media, advertising and measurement industries.
- CIMM projects employ a range of methodologies and are delivered by leading industry experts and consultants, working to scopes developed collaboratively with CIMM members.
- Each project is designed to deliver clear, practical guidance and to explore the strategic implications for the industry. Findings are shared with members through Monthly Member meetings, live events, and Working Groups, with access to underlying data assets provided where appropriate.
- Some projects are published more broadly, while others are available exclusively to CIMM members.
Research Projects
Explore a selection of CIMM research. Full access is included with membership.
- Public Research
- Best Practices, Data Collaboration
Local TV & Video Guidelines and Buyer’s Guide
- Public Research
- Best Practices
Identity Infrastructure 2.0: Innovation, Transparency, and Privacy-First Architecture in the US TV & CTV Ecosystem
- Public Research
- Data Collaboration, Innovations, Measurement & Currency
Counting What Counts: The Future of TV Advertising Measurement
- Public Research
- Data Collaboration, Executive Summaries, Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary
- Public Research
- Measurement & Currency
Funding the Fiesta: The Economics of National TV Currency in the US Market
- Public Research
- Measurement & Currency
The Measurement is the Message: Effective practices for B2B marketing measurement
- Public Research
- Data Collaboration, Measurement & Currency
Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement
- Public Research
- Measurement & Currency
The Challenges of Using IP Address for Audience Identification and Measurement
- Public Research
- Best Practices, Innovations, Measurement & Currency
Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns
- Public Research
- Data Collaboration, Innovations, Measurement & Currency
The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution
How do we determine which projects get funded?
- CIMM identifies industry-wide strategic priorities and scopes research initiatives on these areas through constant member outreach and input across all of the Working Groups.
- These priorities are reviewed twice-yearly by CIMM’s Steering Committee, who help guide our research agenda and approve major research initiatives.
- Members can contribute to the development of CIMM’s research agenda through participation in our Working Groups.
Research Highlights
You can access all of CIMM’s publicly-available research here
