Research
CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.
Projects use a range of methodologies and are delivered by best-in-class suppliers.
All projects are carefully structured to deliver clear outcomes and practical advice and implications.
Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.
Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.
Research Projects
CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads
CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC
CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone
Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study
CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising
Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable
How do we determine which projects get funded?
- CIMM identifies strategic priorities and focuses its efforts on these areas.
- These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
- New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees
Research Highlights
You can access all of CIMM’s publicly-available research here
