Research

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CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.

Projects use a range of methodologies and are delivered by best-in-class suppliers.

All projects are carefully structured to deliver clear outcomes and practical advice and implications.

Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.

Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.

Research Projects

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement 

Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020

Industry Perspectives on the Transition to a Multi-currency TV Marketplace

Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions

How do we determine which projects get funded?

  • CIMM identifies strategic priorities and focuses its efforts on these areas.
  • These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
  • New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees

Research Highlights

You can access all of CIMM’s publicly-available research here