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2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

CIMM and egta Launch International Knowledge Exchange on Audience Measurement

CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement

CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US

CIMM Establishes Five New Working Groups to Support Cross-Media Measurement

CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement

CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets