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CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

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CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

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CIMM and The Attention Council Combine Forces

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CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

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OMD’s Chrissie Hanson Joins CIMM Board of Directors

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Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

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CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

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CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

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CIMM Unveils Priorities for 2024 Following Substantial Member Growth

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Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

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Report: Smart(er) TV Data for Measurement Initiative

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Industry Think Piece: The Future of Media, Advertising, Measurement & Currency

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here