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CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement