Working Groups
CIMM Working Groups are a critical forum for sharing insights and perspectives, identifying industry priorities, curating essential discussions with senior stakeholders, shaping research initiatives and establishing best practices.
CIMM’s Working Groups bring together senior executives and industry experts to identify research priorities, assess emerging opportunities, and drive meaningful industry change.
Each Group’s focus areas are shaped through member discussions, reflecting the industry priorities and innovation opportunities they want to explore over the coming year.
Groups meet monthly and feature guest speakers, research presentations, and roundtable discussions. CIMM members may join as many Working Groups as they wish. To encourage open and candid dialogue, all sessions are member-only and held off the record.
For more information or to join one of the Working Groups, please contact CIMM’s membership team at membership@cimm-us.org.
CIMM’s 2026 Working Groups and Chairs
Ad Measurement, Effectiveness & Outcomes
chair: JOSH CHASIN
The Ad Measurement, Effectiveness & Outcomes Working Group is dedicated to advancing key advertising measurement areas including cross-platform reach and frequency, audience segmentation, the integration of multiple currencies, and attribution and outcomes innovations.
Innovation in Media Metrics
chair: Michael Piner
The Innovation in Media Metrics Working Group focuses on the emerging metrics and signals shaping how marketers evaluate media value, including continued work on attention.
Content Measurement & Analytics
chair: MELVA BENOIT
The Content Measurement & Analytics Working Group evaluates content consumption and performance, providing deeper insights into content engagement beyond ad and campaign effectiveness.
CTV
Chairs: Howard fiderer & julian zilberbrand
The CTV Working Group is dedicated to advancing industry understanding and adoption of the Smart TV as the central hub of advertising and content delivery. As the convergence point for streaming, linear (cable and over-the-air), and emerging services (Commerce, Health, Gaming), the television set uniquely enables measurement, addressable advertising, innovative creative formats, and enhanced viewer experiences.
Identity & Data Collaboration
Chair: Sable Mi
The Identity & Data Collaboration Working Group addresses the technical, methodological, and governance challenges shaping advertising identity today. The group focuses on improving IP-to-household accuracy, evaluating leading identity-resolution approaches, and advancing interoperability across data ecosystems, prioritizing practical standards, transparency, and scalable solutions that strengthen cross-platform targeting, measurement, and attribution.
Local TV & Video
Chair: Patti Cohen
The Local TV & Video Working Group tackles the unique challenges and opportunities within the local TV and video landscape.
Programmatic
Chair: EMILY PALMER
The Programmatic Working Group aims to identify innovative solutions, foster meaningful dialogue, and develop research that supports the growth and success of the programmatic TV ecosystem.
