Working Groups

CIMM Working Groups Descriptive Title

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Our Working Groups and Their Chairs

Ad Measurement & Multiple Currencies Working Group

chaired by Howard Shimmel

The Ad Measurement & Multiple Currencies Working Group, chaired by Howard Shimmel, is dedicated to advancing key media measurement areas including cross-platform reach and frequency, audience segmentation, and the integration of multiple currencies.

Attention Working Group

chaired by Andy Brown

The Attention Working Group, chaired by Andy Brown, focuses on discovering and exploring the latest insights and innovations in the development of metrics related to attention.

Content Measurement & Analytics Working Group

chaired by Lisa Heimann

The Content Measurement & Analytics Working Group, chaired by Lisa Heimann, evaluates content consumption and performance, providing deeper insights into content engagement beyond ad and campaign effectiveness.

Identity and Data Collaboration Working Group

chaired by Sable Mi

The Identity and Data Collaboration Working Group, chaired by Sable Mi, will aim to support the advancement of recommendations from the recent IDR study.

Local TV and Video Working GroupLocal TV and Video Working GroupOther opportunities

chaired by Patti Cohen

The Local TV and Video Working Group, chaired by Patti Cohen, tackles the unique challenges and opportunities within the local TV and video landscape.

Programmatic Working Group

chaired by Caroline Horner

The Smarter TV Data Working Group, chaired by Caroline Horner, analyzes the data flow within the smart TV ad ecosystem, focusing on data collection, processing, and its effects on ad targeting and measurement. 

Smarter TV Data Working Group

chaired by Emily Palmer

The Programmatic Working Group, chaired by Emily Palmer, aims to identify innovative solutions, foster meaningful dialogue, and develop research that supports the growth and success of the programmatic TV ecosystem.