Team
Leadership
Evan Cohen
SVP, Projects and Strategic Initiatives | CIMM
Evan Cohen has worked as a strategy consultant, research professional, and startup operator across media and tech for over 25 years. His first research role was as SVP for Jupiter Research, where he was responsible for all quantitative research and led its team of data research analysts.
In this role, Evan developed standardized methodologies for technology forecasting, led an early online ad tracking tool called AdSpend, and produced some of the first studies done on online consumer behavior. Later in his career, while living in Europe for 5+ years, Evan worked as a media and entertainment strategy consultant, helping incumbent entertainment companies such as Freemantle, Channel 4, ITV, NBC-U, and Viacom adapt to business model disruption.
Evan has also worked in the startup ecosystem for many years as an executive building and managing teams, and leading fundraising, operations, finance, marketing and strategic partnerships. As an operator, Evan has worked at Lyft to build its East Coast business, served as the COO/CFO of Foursquare (joining as the 6th full-time employee), and ran strategy and operations at Bebo, an early social network. He also ran an accelerator for early-stage startups at Human Ventures. Evan has a BA from Harvard University and an MBA from INSEAD.
Jon Watts
Managing Director | CIMM
Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.
At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.
Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory. Follow Jon Watts on LinkedIn.
The CIMM team
Christian Torres
Marketing & Membership Operations Manager | CIMM
Christian Torres is CIMM’s Marketing & Membership Operations Manager, driving the operations behind member engagement and program delivery. He runs key parts of the member experience, from onboarding and day-to-day support to the communications and materials that keep members informed and connected to CIMM’s work.
Chris produces and manages the member-facing communications and materials that support CIMM’s working groups, innovation showcases, and flagship events, including program updates and resources shared throughout the year. He also builds and maintains the systems that help CIMM operate consistently and at scale as the Coalition grows.
Need help getting connected or staying in the loop? Chris is a great place to start.
Follow him on LinkedIn at https://www.linkedin.com/in/chrisetorres/.
