Governance

Dots_6 Color

Board of Directors

Responsible for signing off on executive team; overarching strategy; areas of focus for working committees; and budget.

Dots_6 Color

Bharad Ramesh

GroupM

Bharad leads research & investment analytics for GroupM US. A WPP Atticus Award winner, he brings to his role a love for data & analytics with global experience building & leading agency investment teams.

Prior to GroupM, he built & led the integrated brand & demand digital team at PHD Media U.S.. Bharad came to PHD from Singapore where he was head of trading & strategic partnerships at VivaKi South East Asia. Before VivaKi, Bharad was with GroupM in China & Singapore running audience research & investment planning. He got his start in the agency business at Ogilvy in Bangalore as one of the early members of what become Mindshare MCI-ATG. His background also includes stints as a market analyst for Jack Myers in New York & at Frost & Sullivan, a technology consulting firm.

Bharad has a MS in TV, Radio & Film from Syracuse University, U.S., a graduate degree in marketing communications from MICA, India and an undergraduate degree in commerce from Madras University, India.

Dots_6 Color

Colleen Fahey Rush

EVP and Chief Research Officer | Paramount

Colleen Fahey Rush is Executive Vice President and Chief Research Officer at Paramount. Rush oversees the research, insights and analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.

Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all≠ of Paramount’s media and digital properties.

Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.

Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Advisory Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.

She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.

Dots_6 Color

Jon Watts

Managing Director | CIMM

Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.

At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.

Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory.

Dots_6 Color

Kate Sirkin

EVP, Global Data Partnerships | Publicis Epsilon

Kate heads data partnerships for Epsilon PeopleCloud, which is a set of proprietary, cloud-based platforms that use data to identify sources of client growth. In her role, she is responsible for the identification and creation of unique and actionable datasets to be used within the PeopleCloud platform to deliver business growth for clients globally.

Previously, Kate was Executive Vice President and Practice Lead, Analytics and Insight Americas and Audience Insight Global at Publicis Media, where she managed a massive worldwide budget as she managed emerging trends, data and support for Publicis Medias, initiated proprietary studies and acted as the company’s voice on many critical media issues.

Throughout her career, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.

She is a founding member of MASB, executive and board member of the ARF and CIMM. Kate is also on the Print and Digital Research Forum Program Committee.

Dots_6 Color

Larry Allen

Vice President and General Manager, Data & Addressable Enablement | Comcast Advertising

Larry Allen is vice president and general manager of data and addressable enablement for Comcast Advertising, the advertising unit of Comcast Cable, which includes FreeWheel, A Comcast Company and global technology platform that is powering the future of the television marketplace, and Effectv, the advertising sales division of Comcast Cable. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

In addition, Larry leads the addressable enablement business and cross-industry collaboration efforts, including Go Addressable, a major industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it easier for advertisers to incorporate addressable TV into their advertising campaigns. Go Addressable was founded in 2021 by Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO.

With more than 20 years of extensive experience in media, marketing, and ad technology, Larry previously served as vice president of ad strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. Larry also was senior vice president of business development for Xaxis. In this position, he led publisher development, trading and investment for Xaxis Americas. In addition, Larry held senior positions at AOL, Yieldex, Viewpoint Corporation (Unicast) and 24/7 Real Media.

An expert in addressability and other advanced TV solutions, Larry is a frequent speaker at industry conferences, including the ARF AudiencexScience Summit, TV Data Summit, Streaming Media West and MediaVillage’s On Addressability Webinar. He also is quoted often in the press in publications such as The Wall Street Journal, AdAge, AdExchanger, MarTech and Beet.TV.

Larry graduated from Clarion University of Pennsylvania with a Bachelor of Science in business management. He is based in New York City with his family.

Dots_6 Color

Scott McDonald, Ph.D.

CEO & President | Advertising Research Foundation

Scott became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.

Steering Committee

CIMM’s Steering Committee members make strategic decisions about the direction and funding for our initiatives.

Advises on priorities for projects, research and development; provides feedback on projects; signs off on any project commissions exceeding $25,000 CIMM investment.

Working Groups

Develop ideas for research, solicit proposals, and surface issues for consideration by the Steering Committee.

CIMM’s Working Groups (WGs) are intended to be knowledge communities and play a key role in identifying research priorities and developing projects that deliver against member priorities.

In 2024, the groups are focused on the following:

*CIMM’s Working Groups meet quarterly (or more regularly), according to a fixed schedule.

Ad Measurement and Multiple Currencies

Howard Shimmel

Content Measurement and Analytics

Lisa Heimann

Smarter TV Data Working Group

TBD

Managing Programmatic

Emily Palmer

Local TV & Video

TBD

Contact Us

For Information about CIMM:
Please contact info@cimm-us.org

For Media Inquiries:
Please contact Bill Daddi, DBC Brand Communications at bill@daddibrand.com

CIMM’s Mailing Address:
432 Park Avenue South 4th Floor
New York, NY 10016