Governance
Board of Directors
Responsible for signing off on executive team; overarching strategy; areas of focus for working committees; and budget.
Christina (Chrissie) Hanson
Having spent 23 years collaborating with global, regional, and national clients across many verticals, Chrissie has developed the paradigms, protocols and partnerships that empower teams to make more empathetic, effective, and efficient decisions on behalf of clients. Better decisions that propel brands into the heart of culture, with the rigor that marries creative excellence and strategic clarity to deliver the precision to drive revenue growth.
She is committed to supporting teams to align their personal path to purpose, enabling OMDers and their clients to unearth the insights that inform actionable and outcomes-based communications.
A contributor to industry and business publications, and frequent guest on industry panels, Chrissie is a passionate advocate for the unique roles that people, brands, and technology play in unleashing the power of creativity. She’s committed to celebrating work that drives better business outcome and ensures towards a net positive ecosystem.
Colleen Fahey Rush
EVP and Chief Research Officer | Paramount
Colleen Fahey Rush is Executive Vice President and Chief Research Officer at Paramount. Rush oversees the research, insights and analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.
Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all≠ of Paramount’s media and digital properties.
Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.
Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Advisory Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.
She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.
Jon Watts
Managing Director | CIMM
Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.
At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.
Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory.
Kate Sirkin
EVP, Global Data Partnerships | Publicis Epsilon
Kate heads data partnerships for Epsilon PeopleCloud, which is a set of proprietary, cloud-based platforms that use data to identify sources of client growth. In her role, she is responsible for the identification and creation of unique and actionable datasets to be used within the PeopleCloud platform to deliver business growth for clients globally.
Previously, Kate was Executive Vice President and Practice Lead, Analytics and Insight Americas and Audience Insight Global at Publicis Media, where she managed a massive worldwide budget as she managed emerging trends, data and support for Publicis Medias, initiated proprietary studies and acted as the company’s voice on many critical media issues.
Throughout her career, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.
She is a founding member of MASB, executive and board member of the ARF and CIMM. Kate is also on the Print and Digital Research Forum Program Committee.
Larry Allen
Vice President and General Manager, Data & Addressable Enablement | Comcast Advertising
Larry Allen is vice president and general manager of data and addressable enablement for Comcast Advertising, the advertising unit of Comcast Cable, which includes FreeWheel, A Comcast Company and global technology platform that is powering the future of the television marketplace, and Effectv, the advertising sales division of Comcast Cable. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.
In addition, Larry leads the addressable enablement business and cross-industry collaboration efforts, including Go Addressable, a major industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it easier for advertisers to incorporate addressable TV into their advertising campaigns. Go Addressable was founded in 2021 by Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO.
With more than 20 years of extensive experience in media, marketing, and ad technology, Larry previously served as vice president of ad strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. Larry also was senior vice president of business development for Xaxis. In this position, he led publisher development, trading and investment for Xaxis Americas. In addition, Larry held senior positions at AOL, Yieldex, Viewpoint Corporation (Unicast) and 24/7 Real Media.
An expert in addressability and other advanced TV solutions, Larry is a frequent speaker at industry conferences, including the ARF AudiencexScience Summit, TV Data Summit, Streaming Media West and MediaVillage’s On Addressability Webinar. He also is quoted often in the press in publications such as The Wall Street Journal, AdAge, AdExchanger, MarTech and Beet.TV.
Larry graduated from Clarion University of Pennsylvania with a Bachelor of Science in business management. He is based in New York City with his family.
Scott McDonald, Ph.D.
CEO & President | Advertising Research Foundation
Scott became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Steering Committee
CIMM’s Steering Committee members make strategic decisions about the direction and funding for our initiatives.
Advises on priorities for projects, research and development; provides feedback on projects; signs off on any project commissions exceeding $25,000 CIMM investment.
Working Groups
Develop ideas for research, solicit proposals, and surface issues for consideration by the Steering Committee.
CIMM’s Working Groups (WGs) are intended to be knowledge communities and play a key role in identifying research priorities and developing projects that deliver against member priorities.
In 2024, the groups are focused on the following:
*CIMM’s Working Groups meet quarterly (or more regularly), according to a fixed schedule.
Ad Measurement and Multiple Currencies
Howard Shimmel
Content Measurement and Analytics
Lisa Heimann
Smarter TV Data Working Group
TBD
Managing Programmatic
Emily Palmer
Local TV & Video
TBD
Contact Us
For Information about CIMM:
Please contact info@cimm-us.org
For Media Inquiries:
Please contact Bill Daddi, DBC Brand Communications at bill@daddibrand.com
CIMM’s Mailing Address:
432 Park Avenue South 4th Floor
New York, NY 10016
