Coalition for Innovative Media Measurement
Our Mission
To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries.
New from CIMM
CIMM has launched a new Startup Program to attract new, innovative technology companies developing fresh solutions to key industry challenges relevant to CIMM members. Each year, five startups will be selected to join a one-year cohort focused on advancing CIMM’s mission—measurement and currency development, metrics and data collaboration across the media and/or advertising industries. The inaugural program begins in January 2026, with applications for the first cohort due by December 5, 2025.
Events
Spotlight Event
Join us for our 2nd annual CIMM Summit in London, bringing together top executives in media, advertising, and research to discuss and debate the most exciting innovations and critical issues shaping the industry, with a European lens.
News
Research
The Measurement is the Message: Effective practices for B2B marketing measurement
Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement
The Challenges of Using IP Address for Audience Identification and Measurement
Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns
Coming Together: An ambitious vision and plan for the future of the US JIC
Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025
The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution
