Coalition for Innovative Media Measurement
The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.
During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.
Events
Spotlight Event
CIMM Summit London
CIMM London is our first Summit overseas, bringing together top executives in media, advertising, and research to discuss and debate the most exciting innovations and critical issues shaping the industry.