Coalition for Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.

During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.

Events

Spotlight Event

CIMM West

CIMM West is our first in-person event on the West Coast — uniting leading executives from media, advertising, and research to explore exciting innovations and tackle critical issues shaping the industry.

News

October 23, 2024

Announcements

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

October 8, 2024

Announcements

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

October 4, 2024

Announcements

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

September 24, 2024

Announcements

CIMM and The Attention Council Combine Forces

Research

It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.

—Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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