Coalition for Innovative Media Measurement
The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.
During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.
Events
News
Research


Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels



Guidelines for Planning and Buying Addressable TV Advertising


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