Tag: Data Collaboration

March 31, 2026
Public Research
Data Collaboration, Innovations, Measurement & Currency

Counting What Counts: The Future of TV Advertising Measurement

March 5, 2026
Public Research
Data Collaboration, Executive Summaries, Measurement & Currency

The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary

November 6, 2025
Public Research
Data Collaboration, Measurement & Currency

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

Passing the Baton – Programmatic TV Advertising as a Relay Race

Identity Resolution for Advanced TV and Video Advertising