Tag: Measurement & Currency

February 1, 2024
Innovations, Measurement & Currency

Smart(er) TV Data for Measurement Initiative

December 1, 2023
Best Practices, Measurement & Currency

Privacy and the Future of TV Advertising

October 1, 2023
Innovations, Measurement & Currency

Future of ROI and ROAS Measurement

May 1, 2023
Improvements, Measurement & Currency

Local Television Audience Measurement Study

April 1, 2023
Best Practices, Measurement & Currency

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement

September 1, 2022
Innovations, Measurement & Currency

Summary of Coincidental Study

January 1, 2022
Improvements, Measurement & Currency

Industry Perspectives on the Transition to a Multi-currency TV Marketplace

February 1, 2018
Best Practices, Measurement & Currency

Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions

February 1, 2017
Best Practices, Measurement & Currency

Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s

September 1, 2016
Best Practices, Measurement & Currency

Best Practices in Cross-Device and Cross-Channel Identity Measurement