Guidelines for Planning and Buying Addressable TV Advertising

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Digital media has established targetability and measurability as critically important capabilities for advertisers. Addressable TV advertising also checks both boxes. Addressable TV ads deliver relevant messages in a brand-safe environment to receptive consumers on the big screen. 

This guide sets out a range of best practices for planning and buying addressable TV advertising in the United States market. It is based on an extensive program of research, exploring the processes and best practices of leading industry participants across the addressable TV advertising ecosystem. 

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