About
CIMM has a distinct mission in the industry:
To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries.
CIMM’s Unique Place in the Measurement Ecosystem:
- Not-for-profit subsidiary of Advertising Research Foundation
- Non-partisan pan-industry coalition embracing the entire ecosystem
- Think tank, consulting and research vehicle for collective projects
- Committed to scientific rigor, evidence-based research
- US-focused, but increasingly building international relationships
