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CIMM has a distinct mission in the industry

To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries.

Our positioning means that we achieve that mission in a unique way

  • Not-for-profit subsidiary of Advertising Research Foundation
  • Non-partisan pan-industry coalition embracing the entire ecosystem
  • Think tank, consulting and research vehicle for collective projects
  • Committed to scientific rigor, evidence-based research
  • US-focused, but increasingly building international relationships