Coalition for Innovative Media Measurement

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Our Mission

To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries.

Events

Spotlight Event

CIMM Showcase: Innovations in Identity Resolution
Wednesday, February 18, 2026
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News

CIMM Reveals 2026 Priorities and New Board Appointments

CIMM Announces Inaugural Startup Program Members

CIMM Study Finds U.S. Market Can Support Multiple Currency-Grade National TV Measurement Solutions – With Important Conditions

CIMM and WFA Launch Strategic Review of Cross-Media Measurement in Europe

More News from CIMM

Research

Explore Our Projects

Funding the Fiesta:  The Economics of National TV Currency in the US Market

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The Measurement is the Message: Effective practices for B2B marketing measurement

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Attention Measurement Playbook for Marketers

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Plugging the Gaps:  A Diagnostic Analysis of Local TV and Video Measurement

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The Challenges of Using IP Address for Audience Identification and Measurement

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Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

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Coming Together: An ambitious vision and plan for the future of the US JIC

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Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

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