Coalition for Innovative
Media Measurement
Shaping the Future of TV & Video Measurement
Our Mission
CIMM brings together the industry’s leading buyers, sellers, and measurement providers to define standards, accelerate innovation, and improve outcomes across converged video.
What We Do
- Industry-backed research shaping currency and measurement standards
- Executive forums with top decision-makers across TV, streaming, and advertising
- Working Groups tackling identity, outcomes, and cross-platform measurement
Research
- Public Research
- Best Practices
Identity Infrastructure 2.0: Innovation, Transparency, and Privacy-First Architecture in the US TV & CTV Ecosystem
- Public Research
- Data Collaboration, Innovations, Measurement & Currency
Counting What Counts: The Future of TV Advertising Measurement
- Public Research
- Data Collaboration, Executive Summaries, Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary
- Research
- Data Collaboration, Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement
- Public Research
- Measurement & Currency
Funding the Fiesta: The Economics of National TV Currency in the US Market
- Public Research
- Measurement & Currency
The Measurement is the Message: Effective practices for B2B marketing measurement
Events
Spotlight Event
CIMM Showcase: AI Innovations in Measurement, Currency, Data and Metrics
06/03/2026
News
- Announcements
- Announcements
