Coalition for Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.

During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.

Events

Spotlight Event

CIMM Cannes @ FreeWheel Beach

Measure, Create, Transform: CIMM’s Media Future Forum at Cannes

Explore the convergence of creativity, AI and measurement. Through expert fireside chats and cross-industry dialogue, discover how collaboration is reshaping the future of global media.

News

April 1, 2025

Press Coverage

CIMM Launches New Initiative to Explore the Changing Economics of Currency Grade National TV Measurement in the U.S.

February 13, 2025

Announcements

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration

November 12, 2024

Announcements

Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

October 31, 2024

Announcements

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

Research

Strategic Review of Content Measurement

Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels

The Future of Clean Rooms and Data Collaboration

Smart(er) TV Data for Measurement Initiative

Guidelines for Planning and Buying Addressable TV Advertising

Privacy and the Future of TV Advertising

truth{set} Household Identity Accuracy Project

Television Data Match Rate & Match Bias Study

It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.

—Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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