Coalition for Innovative
Media Measurement
Our Mission
The Coalition for Innovative Media Measurement (CIMM) is a non-partisan, pan-industry coalition representing the media and advertising ecosystem. Its mission is to advance measurement and currency development, new metrics and signals, and data collaboration and identity resolution.
What We Do
CIMM brings together senior leaders from across the media and advertising ecosystem – advertisers, agencies, media owners, platforms, technology companies, data, identity, and measurement providers – to address the industry’s most complex and strategically important challenges.
Through rigorous research, strategic initiatives, Working Groups, and high-level convenings, our members collaborate to advance new methodologies, assess emerging approaches, and develop practical, transparent solutions that strengthen the entire ecosystem.
Transparency and constructive collaboration are central to everything we do.
Events
News
- Announcements
- Announcements
Research
- Public Research
- Data Collaboration, Innovations, Measurement & Currency
Counting What Counts: The Future of TV Advertising Measurement
- Public Research
- Data Collaboration, Executive Summaries, Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary
- Research
- Data Collaboration, Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement
- Public Research
- Measurement & Currency
Funding the Fiesta: The Economics of National TV Currency in the US Market
- Public Research
- Measurement & Currency
The Measurement is the Message: Effective practices for B2B marketing measurement
- Public Research
- Data Collaboration, Measurement & Currency
Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement
- Public Research
- Measurement & Currency