Coalition for Innovative

Media Measurement

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Our Mission

The Coalition for Innovative Media Measurement (CIMM) is a non-partisan, pan-industry coalition representing the media and advertising ecosystem. Its mission is to advance measurement and currency development, new metrics and signals, and data collaboration and identity resolution.

What We Do

CIMM brings together senior leaders from across the media and advertising ecosystem – advertisers, agencies, media owners, platforms, technology companies, data, identity, and measurement providers – to address the industry’s most complex and strategically important challenges. 

Through rigorous research, strategic initiatives, Working Groups, and high-level convenings, our members collaborate to advance new methodologies, assess emerging approaches, and develop practical,  transparent solutions that strengthen the entire ecosystem.

Transparency and constructive collaboration are central to everything we do.

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