To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries.
CIMM has launched a new Startup Program to attract new, innovative technology companies developing fresh solutions to key industry challenges relevant to CIMM members. Each year, five startups will be selected to join a one-year cohort focused on advancing CIMM’s mission—measurement and currency development, metrics and data collaboration across the media and/or advertising industries. The inaugural program begins in January 2026, with applications for the first cohort due by November 30, 2025.
From using programmatic pipes to monetize live sports in real time, to ensuring that Women’s sports get plugged into the right dayparts, to the rise of MLP (Major League Pickleball!) there’s no shortage of growth and innovation in sports media. That’s what we’ll discuss during CIMM’s Sports Measurement Innovation Showcase.
Hosted in conjunction with the Google Ad Manager team, this half-day event features keynotes, exclusive presentations, and in-depth discussions tailored to researchers and media execs with sports as their remit.
