Coalition for Innovative Media Measurement

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The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.

During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.

CIMM East ’24

The CIMM Summit East, held at the Paramount White Box, 1515 Broadway on April 3rd, featured industry leaders discussing key topics in media, advertising, and technology. Discussions ranged from AI’s impact on measurement to audience metrics in sports and streaming. Notable speakers included Arielle Garcia and Dave Helmreich.


It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.

—Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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