Coalition for Innovative
Media Measurement
Shaping the Future of TV & Video Measurement
Our Mission
CIMM brings together the industry’s leading buyers, sellers, and measurement providers to define standards, accelerate innovation, and improve outcomes across converged video.
What We Do
- Industry-backed research shaping currency and measurement standards
- Executive forums with top decision-makers across TV, streaming, and advertising
- Working Groups tackling identity, outcomes, and cross-platform measurement
Research
- Public Research
- Improvements, Measurement & Currency
AI and the Transformation of Advanced TV and Video Advertising and Media Measurement: From Workflow Automation to Agentic Market Infrastructure
- Public Research
- Improvements, Measurement & Currency
Measuring What Advertising Changes: Attribution, Incrementality and the Future of Outcomes Measurement
- Public Research
- Data Collaboration, Improvements, Innovations
Models as Masters? Marketing Mix Modeling and AI-Driven Media Decision Making
- Public Research
- Best Practices, Measurement & Currency
Keeping the Score: Industry Perspectives on Innovations in Sports Media Measurement
- Public Research
- Data Collaboration, Measurement & Currency
When Metrics Fall Short: The Case for Children’s Media Measurement
- Public Research
- Data Collaboration, Measurement & Currency
Quality Matters: Navigating Quality in Media Buying and Measurement
- Public Research
- Best Practices, Data Collaboration
Local TV & Video Guidelines and Buyer’s Guide
- Public Research
- Best Practices
Identity Infrastructure 2.0: Innovation, Transparency, and Privacy-First Architecture in the US TV & CTV Ecosystem
Events
Spotlight Event
CIMM Showcase: Innovations in Attribution & Outcomes Measurement
Wednesday, October 14
The Coalition for Innovative Media Measurement (CIMM) is bringing together member companies working to make attribution and outcomes measurement more accurate, broader in scope, and more useful. Hear directly from the people building what’s next, and connect with peers tackling the same challenges.
