Coalition for Innovative Media Measurement

The Coalition for Innovative Media Measurement (CIMM), an affiliate of the Advertising Research Foundation (ARF), is a non-partisan, pan-industry coalition that embraces the entire media and advertising ecosystem.

During a time of tremendous change, we help our members understand the latest developments, test and develop solutions, undertake collaborative research projects, and facilitate dialogue around innovation and best practices in measurement, metrics and data.

Events

Spotlight Event

International Knowledge Exchange on Audience Measurement, Currency, Metrics & Data

News

July 25, 2024

Announcements

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

July 1, 2024

Announcements

OMD’s Chrissie Hanson Joins CIMM Board of Directors

May 8, 2024

Announcements

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

April 15, 2024

Announcements

CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

Research

May 1, 2024
Innovations, Metrics

How Multi-Screen Consumers Are Changing Media Dynamics

April 1, 2024
Data Collaboration, Innovations

The Future of Clean Rooms and Data Collaboration

February 1, 2024
Innovations, Measurement & Currency

Smart(er) TV Data for Measurement Initiative

December 1, 2023
Best Practices, Measurement & Currency

Privacy and the Future of TV Advertising

October 1, 2023
Innovations, Measurement & Currency

Future of ROI and ROAS Measurement

October 1, 2023
Best Practices, Data Collaboration

truth{set} Household Identity Accuracy Project

May 1, 2023
Best Practices, Data Collaboration

Television Data Match Rate & Match Bias Study

May 1, 2023
Improvements, Measurement & Currency

Local Television Audience Measurement Study

It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.

—Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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