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Tag: Best Practices
December 1, 2023
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Best Practices
,
Data Collaboration
truth{set} Household Identity Accuracy Project
May 1, 2023
Best Practices
,
Data Collaboration
Television Data Match Rate & Match Bias Study
April 1, 2023
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
December 1, 2021
Best Practices
,
Data Collaboration
Combining Set Top Box and Smart TV ACR Data
September 1, 2020
Best Practices
,
Data Collaboration
Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020
February 1, 2018
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
February 1, 2017
Best Practices
,
Measurement & Currency
Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s
September 1, 2016
Best Practices
,
Measurement & Currency
Best Practices in Cross-Device and Cross-Channel Identity Measurement
June 1, 2015
Best Practices
,
Data Collaboration
Enriching Media Data: Quality is Key Requisite for Maximizing ROI
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