Tag: Best Practices

February 1, 2014
Best Practices, Measurement & Currency

Guidelines for Planning and Buying Addressable TV Advertising

April 18, 2013
Best Practices, Measurement & Currency

Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure

June 1, 2011
Best Practices, Data Collaboration

Best Practices in Matching Databases to Set-Top Box Data

May 1, 2011
Best Practices, Measurement & Currency

Best Practices in Cross Platform Advertising Effectiveness Measurement