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Tag: Best Practices
February 1, 2018
Research
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
February 1, 2017
Research
Best Practices
,
Measurement & Currency
Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s
September 1, 2016
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross-Device and Cross-Channel Identity Measurement
June 1, 2015
Research
Best Practices
,
Data Collaboration
Enriching Media Data: Quality is Key Requisite for Maximizing ROI
April 18, 2013
Research
Best Practices
,
Measurement & Currency
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
June 1, 2011
Research
Best Practices
,
Data Collaboration
Best Practices in Matching Databases to Set-Top Box Data
May 1, 2011
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross Platform Advertising Effectiveness Measurement
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