Member Library

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Access member-exclusive CIMM research and past member meetings, all in one place.

Research

  • Public Research
  • Data Collaboration, Improvements, Innovations

Models as Masters?  Marketing Mix Modeling and AI-Driven Media Decision Making

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  • Public Research
  • Best Practices, Measurement & Currency

Keeping the Score:  Industry Perspectives on Innovations in Sports Media Measurement

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  • Public Research
  • Data Collaboration, Measurement & Currency

When Metrics Fall Short:  The Case for Children’s Media Measurement

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  • Public Research
  • Data Collaboration, Measurement & Currency

Quality Matters: Navigating Quality in Media Buying and Measurement

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  • Public Research
  • Best Practices, Data Collaboration

Local TV & Video Guidelines and Buyer’s Guide

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  • Public Research
  • Best Practices

Identity Infrastructure 2.0: Innovation, Transparency, and Privacy-First Architecture in the US TV & CTV Ecosystem

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  • Public Research
  • Best Practices

Between Expansion and Collapse:  An Identity Buyer’s Guide

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  • Public Research
  • Data Collaboration, Innovations, Measurement & Currency

Counting What Counts: The Future of TV Advertising Measurement

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  • Research
  • Data Collaboration, Measurement & Currency

The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement

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  • Public Research
  • Data Collaboration, Executive Summaries, Measurement & Currency

The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary

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Member Meetings

  • 03/11/2026

CIMM March 2026 Member Meeting

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  • 02/11/2026

CIMM February 2026 Member Meeting

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  • 01/14/2026

CIMM 2026 Annual Member Meeting

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