Member Library

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Access member-exclusive CIMM research and past member meetings, all in one place.

Research

  • Research
  • Innovations, Measurement & Currency

Smart(er) TV Data for Measurement Initiative

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  • Public Research
  • Executive Summaries

Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024

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  • Research
  • Best Practices, Measurement & Currency

Guidelines for Planning and Buying Addressable TV Advertising

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  • Research
  • Best Practices, Measurement & Currency

Privacy and the Future of TV Advertising

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  • Public Research
  • Innovations, Measurement & Currency

Future of ROI and ROAS Measurement

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  • Research
  • Best Practices, Data Collaboration

truth{set} Household Identity Accuracy Project

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  • Research
  • Best Practices, Data Collaboration

Television Data Match Rate & Match Bias Study

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  • Research
  • Improvements, Measurement & Currency

Local Television Audience Measurement Study

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  • Research
  • Best Practices, Measurement & Currency

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement 

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  • Research
  • Innovations, Measurement & Currency

Summary of Coincidental Study

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Member Meetings

  • 03/11/2026

CIMM March 2026 Member Meeting

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  • 02/11/2026

CIMM February 2026 Member Meeting

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  • 01/14/2026

CIMM 2026 Annual Member Meeting

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