Summary of Coincidental Study

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  • CIMM commissioned HyphaMetrics for a third party validated study designed to measure the accuracy of Hypha’s television viewership data
    • Goal: understand the effectiveness of Hypha’s proprietary hardware and software leveraged by our in-home panel using a coincidental survey to prove the accuracy of passively measured viewership data
  • Third party vendor made phone calls to households every other week asking questions related to TV viewing
  • Results used to establish validity between coreMeter’s person detection and panelist self-reported responses

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