Member Library

Dots_6 Color

Access member-exclusive CIMM research and past member meetings, all in one place.

Research

  • Public Research
  • Measurement & Currency

Funding the Fiesta:  The Economics of National TV Currency in the US Market

Read More
  • Public Research
  • Measurement & Currency

The Measurement is the Message: Effective practices for B2B marketing measurement

Read More
  • Public Research
  • Measurement & Currency

Attention Measurement Playbook for Marketers

Read More
  • Public Research
  • Data Collaboration, Measurement & Currency

Plugging the Gaps:  A Diagnostic Analysis of Local TV and Video Measurement

Read More
  • Public Research
  • Measurement & Currency

The Challenges of Using IP Address for Audience Identification and Measurement

Read More
  • Public Research
  • Best Practices, Innovations, Measurement & Currency

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

Read More
  • Research
  • Data Collaboration, Improvements, Measurement & Currency

Coming Together: An ambitious vision and plan for the future of the US JIC

Read More
  • Public Research
  • Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

Read More
  • Public Research
  • Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan:  Supporting an Open, Industry-standard Watermarking Solution

Read More
  • Public Research
  • Data Collaboration, Innovations

Passing the Baton – Programmatic TV Advertising as a Relay Race

Read More

Member Meetings

  • 03/11/2026

CIMM March 2026 Member Meeting

More Info
Watch Full Video
  • 02/11/2026

CIMM February 2026 Member Meeting

More Info
Watch Full Video
  • 01/14/2026

CIMM 2026 Annual Member Meeting

More Info
Watch Full Video

Use this to search the breadth of our site