CIMM’s March Member Meeting featured updates on CIMM’s latest projects, Working Groups, events, new studies, and the following presentations:
Raimundo Mirisola of Let the Data Flow (LTDF Inc.) demonstrated LTDF’s data visualization and analytics platform for privacy-first measurement, including dashboards and AI-powered tools built for the Halo ecosystem.
Michael Piner, CIMM’s new Chair of the Innovation in Media Metrics Working Group, joined for a conversation on his priorities for the year ahead and where the group will be concentrating its efforts.
Bharad Ramesh, CEO of Aqxle and one of the inaugural members of CIMM’s new startup program, shared how Aqxle uses a system of connected AI agents to replace legacy planning and buying workflows for marketers that are bringing agency functions in-house.
The meeting closed with a panel discussion on the development of the CTV attribution ecosystem featuring Christine Grammier, VP of Global Measurement Products at LiveRamp, Steven Millman, Chief Scientist at iSpot, and Jon Stewart, SVP of Customer Success and Analytics at Upwave.
