CIMM’s February Member Meeting featured conversations on attention, AI, and creative effectiveness.
Mike Follett, CEO of Lumen Research, presented findings from The Challenge of Attention, a recent research report developed with Ebiquity and TVision, exploring how meaningful measures of attention can be incorporated into advertising effectiveness models.
Anthony Katsur, CEO of IAB Tech Lab, joined for a conversation on the development of AI-powered media and advertising, and the prospects for agentic planning and buying.
Peter Daboll, Head of North America at DAIVID and one of the inaugural members of CIMM’s new startup program, presented DAIVID’s approach to using AI to evaluate advertising creative at scale, including a live demo assessing recently released Super Bowl 2026 ads against key drivers of creative effectiveness such as attention, emotions, memory, and next-step intent.
