Category: Announcements

CIMM authored press releases.

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CIMM Outlines Industry Roadmap to Strengthen Marketing Mix Modeling as AI Accelerates Media Decision-Making

CIMM Study Calls for Improved Children’s Media Measurement, Launches Cross-Industry Taskforce to Address Measurement Gaps

CIMM Paper Calls for Clearer, Industry-Aligned Definitions and Frameworks to Help Advertisers Navigate for Quality in Media Buying and Measurement

CIMM and TVB Release Local TV Currency Measurement Guidelines

CIMM Identifies Major Structural Shifts Defining “Identity Infrastructure 2.0” for Converged TV

CIMM and 4As Study Finds Advertisers Face a “Paradox of Plenty” in Measurement as Confidence Lags Behind Capability

CIMM Reveals 2026 Priorities and New Board Appointments

CIMM Announces Inaugural Startup Program Members

CIMM Study Finds U.S. Market Can Support Multiple Currency-Grade National TV Measurement Solutions – With Important Conditions

CIMM and WFA Launch Strategic Review of Cross-Media Measurement in Europe

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