Category: Announcements

CIMM authored press releases.

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CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

CIMM Introduces Startup-Centered Initiatives to Drive Innovation in Media Measurement

CIMM Announces Action Plan for an Open, Universal Watermarking Solution

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration 

Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels 

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

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