Category: Announcements

CIMM authored press releases.

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CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels 

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

CIMM and The Attention Council Combine Forces

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

OMD’s Chrissie Hanson Joins CIMM Board of Directors

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

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