The Future of Clean Rooms and Data Collaboration

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The practice of data collaboration in the world of TV and video advertising is evolving in the face of changes to consumer privacy laws, regulations, and accepted norms.

Today, the industry is investing heavily to transition to a new way of managing and supporting data collaboration to set itself up for a more sustainable future, with leaders across the advertising ecosystem asking themselves:

“What does it mean for our industry to rearchitect itself around a sustainable, value-creating data collaboration infrastructure with respect for consumer privacy as a central tenet?”

Data clean rooms – as a model of data mining, matching, collaboration, activation and more – are being cast in industry conversation as the central component of a new architecture for the TV industry, answering this question and creating a new foundation for innovation and growth. 

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