How Multi-Screen Consumers Are Changing Media Dynamics

The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Innovative upstarts that make TV content available on digital platforms, major media companies enabling their content online and on mobile, and the rapid adoption of smartphones, […]

Total View: Measuring the Changing Video Landscape

Leading media brands, including both broadcast and cable networks, are providing consumers with more choice in how they consume video than ever before. The media industry has migrated quickly from a “TV” business to a “Total Video” business, as consumers have more control over when they use video and how. Leading broadcast and cable networks […]