Tag: Measurement & Currency

The Challenges of Using IP Address for Audience Identification and Measurement

July 21, 2025
Public Research
Best Practices, Innovations, Measurement & Currency

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

July 1, 2025
Research
Data Collaboration, Improvements, Measurement & Currency

Coming Together: An ambitious vision and plan for the future of the US JIC

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

Local TV and Video Innovation Showcase

Opportunities for AI in Media Measurement

Strategic Review of Content Measurement

October 28, 2024
Public Research
Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels