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Tag: Measurement & Currency
April 1, 2024
Public Research
Innovations
,
Measurement & Currency
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
February 1, 2024
Research
Innovations
,
Measurement & Currency
Smart(er) TV Data for Measurement Initiative
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Public Research
Innovations
,
Measurement & Currency
Future of ROI and ROAS Measurement
May 1, 2023
Research
Improvements
,
Measurement & Currency
Local Television Audience Measurement Study
April 1, 2023
Research
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
September 1, 2022
Research
Innovations
,
Measurement & Currency
Summary of Coincidental Study
January 1, 2022
Research
Improvements
,
Measurement & Currency
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
February 1, 2018
Research
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
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