Tag: Improvements

July 1, 2025
Research
Data Collaboration, Improvements, Measurement & Currency

Coming Together: An ambitious vision and plan for the future of the US JIC

Strategic Review of Content Measurement

October 28, 2024
Public Research
Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

Solving Today’s Evolving TV Measurement Puzzle

Post Analysis Guidelines for Local TV

Local Television Audience Measurement Study

Industry Perspectives on the Transition to a Multi-currency TV Marketplace

Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints