Tag: Improvements

May 1, 2023
Improvements, Measurement & Currency

Local Television Audience Measurement Study

January 1, 2022
Improvements, Measurement & Currency

Industry Perspectives on the Transition to a Multi-currency TV Marketplace

June 14, 2011
Improvements, Measurement & Currency

Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints