Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints

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What USA TouchPoints Is All About

  • Creating value through greatly enhanced advertising ROI
    • By enabling advertisers, agencies and the media to deliver messages when and where consumers are most receptive
    • With contemporary cross-platform, life-context, measurement
  • Delivering ads when and where consumers are most receptive will potentially increase advertising ROI by at least 20%
    • Creating $25B in value for buyers and sellers of media

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