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About
Working Groups
Members
Team
Governance
Research
Events
Memberships
Member Library
General
Startup Program
News
Login
Category: Public Research
CIMM Research fully available to the public.
March 5, 2026
Public Research
Data Collaboration
,
Executive Summaries
,
Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary
January 22, 2026
Public Research
Measurement & Currency
Funding the Fiesta: The Economics of National TV Currency in the US Market
November 17, 2025
Public Research
Measurement & Currency
The Measurement is the Message: Effective practices for B2B marketing measurement
November 12, 2025
Public Research
Measurement & Currency
Attention Measurement Playbook for Marketers
November 6, 2025
Public Research
Data Collaboration
,
Measurement & Currency
Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement
November 5, 2025
Public Research
Measurement & Currency
The Challenges of Using IP Address for Audience Identification and Measurement
July 21, 2025
Public Research
Best Practices
,
Innovations
,
Measurement & Currency
Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns
June 24, 2025
Public Research
Data Collaboration
,
Innovations
,
Measurement & Currency
The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution
June 24, 2025
Public Research
Data Collaboration
,
Executive Summaries
,
Innovations
,
Measurement & Currency
Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025
April 14, 2025
Public Research
Data Collaboration
,
Innovations
Passing the Baton – Programmatic TV Advertising as a Relay Race
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