Skip to content
Member Portal
About
About CIMM
Members
Team
Governance
Memberships
Working Groups
Research
Events
News
Contact Us
About
About CIMM
Members
Team
Governance
Memberships
Working Groups
Research
Events
News
Contact Us
Tag: Measurement & Currency
February 1, 2017
Research
Best Practices
,
Measurement & Currency
Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s
September 1, 2016
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross-Device and Cross-Channel Identity Measurement
April 18, 2013
Research
Best Practices
,
Measurement & Currency
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
June 14, 2011
Research
Improvements
,
Measurement & Currency
Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints
May 1, 2011
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross Platform Advertising Effectiveness Measurement
Previous
Page
1
Page
2
Page
3
Next
