Press Coverage

MediaPost – Are We Ready To Take The Red Pill?

April 26, 2021

This op-ed article written by CIMM’s Jane Clarke was originally published by MediaPost. By Jane Clarke In “The Matrix,”Keanu Reeve’s character is asked if he wants to take the red pill and, as a result, see the unsettling reality of his situation. Or he has the choice of taking the blue pill and simply staying […]

The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV

April 26, 2021

This article quoting CIMM’s Jane Clarke was originally published via The Drum. By Kenneth Hein – April 26, 2021 Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, […]

Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers

April 13, 2021

This article quoting CIMM’s Jane Clarke was originally published by Marketing Dive. By Chris Kelly – April 13, 2021 As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. The rise of ad-supported video on demand (AVOD) services has been a […]

Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement

March 10, 2021

Jane Clarke was featured on Cross Screen Media’s ScreenBytes Executive Interviews. Jane Clarke, CIMM’s (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement in our latest ScreenBytes Executive Interview. Watch the interview here and read the full […]

MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change

February 4, 2021

This article citing insights from CIMM’s annual Summit was originally published via MediaPost. By Joe Mandese While the convergence of TV and digital video audience measurement has made material strides in the past year, much more needs to be done before the advertising industry has the kind of frictionless planning and buying tools needed to […]

MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

February 2, 2021

This Q&A with CIMM’s Jane Clarke was originally published by MediaPost. By Charlene Weisler , Op-Ed Contributor, February 2, 2021 Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during the […]

The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)

June 25, 2020

by AdExchanger // Thursday, June 25th, 2020 – 12:05 am “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed […]

TV ads are facing a watershed moment (Star Tribune)

June 5, 2020

Splashy, big-budget commercials might be a thing of the past. By Tiffany Hsu New York Times JUNE 5, 2020 — 4:45PM Before the coronavirus pandemic, the TV networks were expecting a strong 2020. But things have changed — and perhaps permanently. Instead of its usual prime-time commercial for Memorial Day, Walmart skipped TV this year, going […]

2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)

May 29, 2020

COMMENTARY by Karlene Lukovitz @KLmarketdaily, May 29, 2020 Global pay-TV revenue, which peaked in 2016 at $202 billion, will drop to $150 billion, or by 26%, within five years, projects Digital TV Research. That’s the same research firm that, based on its reanalysis of data for 138 countries in the light of COVID-19’s impacts, now projects that OTT […]

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)

May 28, 2020

People are watching more television these days. But companies are spending less time, effort and money on TV ads. The minimalist commercials of the pandemic are a long way from elaborate productions like Coca-Cola’s so-called Hilltop ad in 1971, featuring a rendition of the song “I’d Like to Teach the World to Sing.”Credit…The Coca-Cola Company […]

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

See also: Latency

CIMM DEFINITION: The delay between making an online request or command and receiving a response. (Source: IAB)

Lag

See also: Wide Area Network

CIMM DEFINITION: A computer network that spans a relatively small area. Most LANs are confined to a single building or group of buildings, however, one LAN can be connected to other LANs over any distance via telephone lines and radio waves. (Source: http://www.webopedia.com)

2: A group of computers connected together (a network) at one physical location. (Source: IAB)

LAN abbr Local Area Network

See also: Interactive Marketing Unit

CIMM DEFINITION: An IMU size. (Source: IAB)

NOTE – The IAB‘s voluntary guidelines include seven Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units.

Large Rectangle

See also: Ad Serving, Redirect

CIMM DEFINITION: The lag time that occurs in the physical distribution plant and some STBs when the box changes channels or uploads so that tuning event timing relative to the same content can occur in one home at a slightly different time than in another home. Can be as much as several seconds.

2: According to TIVO there are several types of Latency: 1. signal distribution Latency where there is a lag in transmission of the signal to the box, 2. channel change Lat… Read more

Latency

CIMM DEFINITION: Mobile data service related to an end user‘s immediate location. Examples include store or service locators and friend finders. (Source: IAB)

LBS abbr Location Based Service

CIMM DEFINITION: Also known as a projection panel. A flat panel display, electronic visual display, or video display used in hardware such as computer monitors and television sets. LCDs use the light modulating properties of liquid crystals (LCs) that change reflectively but do not emit light directly.

LCD abbr Liquid Crystal Display

CIMM DEFINITION: A lead is created when a prospective consumer in an iTV enabled Household (iTVHH) shows interest in a product or service by interacting with the asset or application on the television screen, by which authorizing the content owner to follow-up with the consumer with the offer. A lead is not a conversion, but could be the first step to conversion where applicable. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Lead

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