Press Coverage

This op-ed article written by CIMM’s Jane Clarke was originally published by MediaPost. By Jane Clarke In “The Matrix,”Keanu Reeve’s character is asked if he wants to take the red pill and, as a result, see the unsettling reality of his situation.  Or he has the choice of taking the blue pill and simply staying […]

This article quoting CIMM’s Jane Clarke was originally published via The Drum. By Kenneth Hein – April 26, 2021 Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, […]

This article quoting CIMM’s Jane Clarke was originally published by Marketing Dive. By Chris Kelly – April 13, 2021 As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. The rise of ad-supported video on demand (AVOD) services has been a […]

Jane Clarke was featured on Cross Screen Media’s ScreenBytes Executive Interviews. Jane Clarke, CIMM’s (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement in our latest ScreenBytes Executive Interview. Watch the interview here and read the full […]

This article citing insights from CIMM’s annual Summit was originally published via MediaPost. By Joe Mandese While the convergence of TV and digital video audience measurement has made material strides in the past year, much more needs to be done before the advertising industry has the kind of frictionless planning and buying tools needed to […]

This Q&A with CIMM’s Jane Clarke was originally published by MediaPost. By Charlene Weisler , Op-Ed Contributor, February 2, 2021 Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during the […]

by AdExchanger // Thursday, June 25th, 2020 – 12:05 am “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed […]

Splashy, big-budget commercials might be a thing of the past. By Tiffany Hsu New York Times JUNE 5, 2020 — 4:45PM Before the coronavirus pandemic, the TV networks were expecting a strong 2020. But things have changed — and perhaps permanently. Instead of its usual prime-time commercial for Memorial Day, Walmart skipped TV this year, going […]

   COMMENTARY by Karlene Lukovitz  @KLmarketdaily, May 29, 2020 Global pay-TV revenue, which peaked in 2016 at $202 billion, will drop to $150 billion, or by 26%, within five years, projects Digital TV Research. That’s the same research firm that, based on its reanalysis of data for 138 countries in the light of COVID-19’s impacts, now projects that OTT […]

People are watching more television these days. But companies are spending less time, effort and money on TV ads. The minimalist commercials of the pandemic are a long way from elaborate productions like Coca-Cola’s so-called Hilltop ad in 1971, featuring a rendition of the song “I’d Like to Teach the World to Sing.”Credit…The Coca-Cola Company […]