Press Coverage

by AdExchanger // Thursday, June 25th, 2020 – 12:05 am “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed […]

Splashy, big-budget commercials might be a thing of the past. By Tiffany Hsu New York Times JUNE 5, 2020 — 4:45PM Before the coronavirus pandemic, the TV networks were expecting a strong 2020. But things have changed — and perhaps permanently. Instead of its usual prime-time commercial for Memorial Day, Walmart skipped TV this year, going […]

   COMMENTARY by Karlene Lukovitz  @KLmarketdaily, May 29, 2020 Global pay-TV revenue, which peaked in 2016 at $202 billion, will drop to $150 billion, or by 26%, within five years, projects Digital TV Research. That’s the same research firm that, based on its reanalysis of data for 138 countries in the light of COVID-19’s impacts, now projects that OTT […]

People are watching more television these days. But companies are spending less time, effort and money on TV ads. The minimalist commercials of the pandemic are a long way from elaborate productions like Coca-Cola’s so-called Hilltop ad in 1971, featuring a rendition of the song “I’d Like to Teach the World to Sing.”Credit…The Coca-Cola Company […]

Brad Adgate  May 22, 2020,10:25am EDT The Netflix Inc. true crime documentary miniseries Tiger King became popular with quarantined … [+] © 2020 BLOOMBERG FINANCE LP The COVID-19 pandemic will change a number of businesses including advertising and media. Not since World War II ended 75 years ago, has there been such disruption on a global […]

By Jon Lafayette The Coalition for Innovative Media Measurement said it has added 12 new members. Joining CIMM are Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp. “Now more than ever, it is important to bring new granular TV data and cross-media […]

By Karlene Lukovitz The fragmentation created by multiple viewing devices, data sources and measurement systems continues to be an obstacle to fully employing the sophisticated audience-targeting capabilities possible through advanced TV platforms. Case in point: Smart TV and set-top-box (STB) data each have advantages and disadvantages for audience targeting and attribution purposes. As a result, the […]

By Jane Clarke for MediaPost At CIMM’s recent Cross-Platform Video Measurement & Data Summit — which was just two months ago, but now seems like a lifetime away — attendees heard about significant advancements made in areas ranging from deduplicating reach to attribution to measurement of addressable advertising. The progress made in these areas is […]

by Joe Mandese  @mp_joemandese Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations — the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) — a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Ad-ID, which celebrates its […]

by Joe Mandese  @mp_joemandese The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations said the study will evaluate 15 TV attribution providers, but did not disclose which ones. […]

New standard described as media industry’s equivalent of the Universal Product Code Phil Kurz WHITE PLAINS, N.Y.—The Society of Motion Picture and Television Engineers (SMPTE) today announced publication of standards, which specify the use of Kantar Media’s audio watermarking technology, for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. “This […]

By Bennett Bennett SMPTE and CIMM approve an audio watermark-identifier method for content and advertising on TV. / Pawel Kadysz via Unsplash The Society of Motion Picture and Television Engineers (SMPTE) has published a new standard, which uses audio watermarking technology created by Kantar Media to bind Ad-IDs to commercials and EIDR codes to pieces of […]

RBR-TVBR The organization whose standards work has supported a century of advances in entertainment technology has rolled out published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The new SMPTE standards specify use of Kantar Media‘s audio watermarking technology, an open solution available for licensing. The SMPTE 24TB Open Binding of […]

DUNDEE HILLS GROUP Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media   WHITE PLAINS, N.Y. — SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]

Dundee Hills Group Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media   WHITE PLAINS, N.Y. —  SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]

In the US, the Society of Motion Picture and Television Engineers (SMPTE) has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content – using Kantar Media’s audio watermarking technology. Kantar’s tech is an open solution available for licensing, and enables tracking of advertising and programming content across platforms […]

  ​The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported more than a century of technological advances in entertainment technology, has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an […]

By M&E Journal Connections By Will Kreth, Executive Director, Entertainment ID Registry – Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard universal identifier registry, supporting the full range of asset types and relationships between assets — has been evolving …but its technology stack is now nine-plus years old. That means […]

BY CHARLENE WEISLER ARF INSIGHTS ARCHIVES For those of us who work in the media measurement space, the annual ARF Audience x Science measurement conference has always been a must-attend. This year, topics ranged from the standardization of cross platform metrics, ad length, attribution and privacy to the uses of new technology like artificial intelligence […]

 MTS STAFF WRITER Data & Marketing Association’s Exclusive Group Appoints Industry Veteran To Help Decide Data Labeling Standards TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced that the Data & Marketing Association, or DMA, has invited TruSignal CEO David Dowhan to join its Council for Data Integrity. Dowhan has accepted the invitation and […]

BY MARK ATHITAKIS (gremlin/iStock/Getty Images Plus) The Data Quality Labeling Standards program is intended to help customers assess a third party’s data sourcing and performance at a glance. Oceans of customer data are available for marketers to use, which is both a big opportunity and a serious problem. How do you assess whether the data a […]

Katie McQuater US – The Data & Marketing Association (DMA), the Advertising Research Foundation (ARF) and the Coalition for Innovative Media Measurement (CIMM) are partnering on a joint initiative focused on audience data transparency. The three industry organisations will work with 15 DMA member companies including Oracle Data Cloud, LiveRamp and Neustar to develop, test and adopt standards on audience data quality and […]

  By Bennett Bennett TV’s measurement troubles are getting rectified, but when the smoke clears, Nielsen may not be the standard-bearer it once was / Pixaby The state of television, for as long as it has matured as a medium, has always hinged on the strength of one thing: how well networks have been able to […]

by Joe Mandese@mp_joemandese Three top trade groups — Advertising Research Foundation (ARF), Coalition for Innovative Media Measurement (CIMM) and Data & Marketing Association (DMA) — this morning announced plans to develop audience “data quality labeling standards.” The initiative, which is being conducted with 15 DMA member companies, is intended to help standardize data quality and transparency […]

Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately, no matter the store or where the item came from. That UPC code stays on the item throughout its […]

Ad-ID, the industry standard for identifying commercials across media platforms, is collaborating with TagStation’s Dial Report audience analytics tool. The two companies plan to integrate Ad-ID’s silent codes into the playout systems of radio stations that use Dial Report to improve radio’s ability to track and measure radio attribution for advertisers. Ad-ID is a joint […]

by Joe Mandese  @mp_joemandese Maybe it’s because I’m utterly confused by the second season opener of “Westworld” Sunday night, but I’m thinking a lot about humans this morning, especially the notion that the more we become a machine-oriented as species, the more we need human beings to govern those machines to make sure they’re serving the right […]

by Joe Mandese  @mp_joemandese Two months ago, Publicis Chief Growth Officer Rishad Tobaccowala rocked the ad industry when he made a couple of seemingly innocuous statements during an interview at an industry conference. They included what some have seen as an aggressive projection: The supply of consumer attention to advertising will decline by as much as 30% over the […]

BY ROBERT ANDREWS There are now thousands of sources of customer data that can help ad buyers target their campaigns at particular groups of consumers. And many of them now extend to function on the new screen of advanced TV. But, in an ocean of data, how can advertisers catch the sets that are accurate, timely […]

  News, 27 March 2018 MIAMI BEACH, FL: Marketing researchers must find the right balance of new analytic techniques and more traditional forms of audience measurement, according to Artie Bulgrin, EVP/strategy & insights at MediaScience. Bulgrin discussed this topic – including a study he conducted on behalf of the Coalition for Innovative Media Measurement (CIMM) that drew […]

By Peter White Nielsen this week pretty much legitimized the work that advertising sell side platform Clypd and its associated broadcasters have done over the past few years, building a new Audience Forecasting tool in time for this year’s Upfront negotiations. The aim seems to be to bring what Nielsen describes as “audience based buying” but […]

Beginner’s Mind (MediaPost)

February 16, 2018

by Richard Zackon , Op-Ed Contributor When Steve Jobs of Apple, Jeff Bezos of Amazon and Marc Benioff of Salesforce each point to a common source of wisdom to foster innovation, it is probably worthy of consideration. Shoshin is a Zen Buddhist term, which is translated as “beginner’s mind.” It refers to the openness, intuition and curiosity […]

by Joe Mandese  @mp_joemandese The most disruptive challenge to conventional media-based, brand-building advertising happened during the earliest days of Internet advertising, when agencies and brand marketers failed to define emerging digital platforms like the Internet — and ultimately, mobile — as a branding medium. Instead, direct-response marketers embraced the medium because of its real-time immediacy, access to […]

News, 12 February 2018 NEW YORK: Many brands are taking back control of their digital destinies through selling products directly to consumers, a move Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, believes will have several important consequences. Tobaccowala discussed this subject at the 2018 Cross-Platform Media Measurement & Data Summit, a conference held by the […]

Mike Shields The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. Incumbent researcher Nielsen has been working toward a solution, but many network executives are dissatisfied. As more consumers watch shows on devices other than television sets, it only gets more complicated. Having solid […]

The initiative is on track to develop a standardized measurement for digital media By Michael J. McDermott Getting marketers to agree on almost anything can be a challenge. But with multichannel digital engagement becoming de rigueur for all kinds of marketers — B-to-B as well as B-to-C — there’s a groundswell of support for establishing reliable […]

Fostering innovation in cross platform media measurement and bringing more granular measurement to TV have been missions for CIMM (The Coalition for Innovative Media Measurement) since its inception.  At the seventh annual Cross-Platform Media Measurement and Data Summit held last week in New York City, CIMM proved that hard work and deep analysis can result in […]

by Joe Mandese  @mp_joemandese Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time data has shifted the industry’s focus from regression models that looked at historical data to understand current and future patterns to ones that […]

by Joe Mandese  @mp_joemandese At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years. “We will increasingly have less and less advertising,” Publicis Groupe’s Rishad Tobaccowala […]

    Companies include single-source providers and marketing mix modelers Jon Lafayette Attribution has become one of the advertising businesses biggest buzzwords as marketers seek proof that the campaigns they run and the media they buy are producing results. Dozens of research and analytics companies have emerged to try to measure how much of a product’s […]

  by Charlene Weisler , Op-Ed Contributor Previously, I asked industry experts to recall the most amazing technological advancements during the part of their career. Now I’m asking them their best tech advancement predictions for 2018.First, my forecast: that more collaboration between companies will result in a more-standardized system for buying, selling and tracking media. I also see […]

by AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO atthe Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s list […]

BY CHARLES BUCHWALTER   From afar I’ve been reflecting on CES’s missteps in not including women among the ranks of this year’s keynote speakers.  What is peculiar about the omissions is that women make up such a significant proportion of the media and marketing industry’s leading decision makers. During my 4.5-year stint as the President & […]

by Allison Schiff The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV […]

by Charlene Weisler, Op-Ed Contributor, June 23, 2016, 11:24 AM   We talk a lot about data in media measurement these days, but often in the context of improving  current measurement. The recent Advertising Research Foundation (ARF) Audience Measurement 2016 conference, held last week, explored how the industry has begun to expand the range of […]

 Steve Olenski ,  Contributor JUN 17, 2016 @ 02:17 PM The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those questions will be vital pieces in the future of multi-platform advertising. Where’s The ROI In Big […]

JUNE 15, 2016 [itvt] is pleased to announce the winners of the 13th annual Awards for Leadership in Interactive and Multiplatform Television. The awards were presented at The TV of Tomorrow Show on June 7th. The award for “Most Significant Impact” (i.e. the company or organization that has had the most significant impact on the […]

2 JUN 2016 BY: LEIGH ANDREWS How do you tackle advertising when consumers actively skip it, choosing to rather binge-watch VOD or video-on-demand shows? Speakers at the second and final day of Kantar’s World Audience Summit 2016 shared the importance of real-time data. While yesterday’s presentations were all about TV and core measurement, today switched focus to […]

TV | By Tony Maglio on April 26, 2016 @ 7:57 pm In the new TV economy, broadcasters must fight for every last viewer. Who can count them? A battle is raging for the future of the television business as Nielsen, the standard-bearer for measuring audiences for 66 years, faces down a challenge from comScore, […]

BY CHARLENE WEISLER MEDIA INSIGHTS Q&A APRIL 25, 2016 The Coalition for Innovative Media Measurement recently hosted its 5th Annual Cross Platform Media Measurement and Data Summit. Jane Clarke, CEO and Managing Director, explained that CIMM’s mission is to “foster innovation in cross platform measurement, bring more granular measurement to TV and look at measurement […]

By Bob McCurdy – April 25, 2016   The following data is very important for radio managers and sellers to have. I’ve written about this research before and have been a huge fan of it since its inception. This is the first time this new data is being viewed, it just came out. The data on the charts […]

Cross-Platform Ratings Based on World’s Largest Single-Source Dataset Combining TV and Digital Key Milestone Occurs Just Two Months After Merger of comScore and Rentrak comScore April 19, 2016 9:30 AM RESTON, Va., April 19, 2016 /PRNewswire/ — comScore (SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is […]

by Felicia Greiff, , Staff Writer, April 18, 2016, 9:17 AM The key to valid audience-based metrics: test away. That was the closing note in George Ivie’s presentation,  “Desired Future State,”  at the Coalition for Innovative Media Measurement (CIMM) Cross-Platform Media Measurement and Data Summit last week. The CEO and executive director of the Media Rating […]

BY ORIANA SCHWINDT @SCHWINDTER ON 04/15/16 AT 12:10 PM For about as long as there’s been TV, there’s been TV advertising and TV ratings from Nielsen. And for about as long as there have been Nielsen ratings, people have been complaining about their accuracy. Yet the ratings have always been the backbone of the $70 billion-a-year […]

TV | By Tony Maglio on April 13, 2016 @ 11:32 am   CIMM 2016: “They probably think it’s more advanced than it is right now,” Artie Bulgrin says of media research giant’s newest service No matter where it goes, Nielsen seems to take its lumps from the very industry it serves. This afternoon, CIMM’s […]

TV | By Tony Maglio on April 13, 2016 @ 2:20 pm     CIMM 2016: Shots were fired from two leading media measurement companies during shared afternoon panel Evidently, in mid-April, it can still be still quite chilly in New York City — even indoors. Nielsen and comScore shared the stage Wednesday during CIMM’s 5th […]

Effort announced at org’s annual measurement and data summit  4/13/2016 01:08:00 PM Eastern By Dade Hayes   The Coalition for Innovative Media Measurement has launched a white paper initiative that aims to aggregate and share information about cross-platform measurement–specifically, best practices for enabling the identification of devices that carry content. Jane Clarke, CEO and managing director […]

BY CHARLENE WEISLER MEDIA INSIGHTS Q&A APRIL 12, 2016 The world of advanced advertising is expanding in terms of attention and participation. There are more opportunities than ever before for advertisers to improve performance and for content providers to maximize the value of their inventory. A range of industry speakers outlined all these new initiatives […]

New Measurement Methodologies Must Address Industry Transformation By Jane Clarke. Published on April 08, 2016. Cross-platform video consumption has created a wealth of new opportunities for media buyers and sellers. But it has also presented significant challenges, not the least of which is how to develop new measurement methodologies that more efficiently facilitate buying and […]

CYNOPSISDIGITAL 06.22.15 ADVERTISING The Coalition for Innovative Media Measurement (CIMM) announced that mobile research and consumer analytics company RealityMine will undertake their Children and Teen Measurementproject. The aim is to take a comprehensive view of cross-platform, digital and mobile measurement of content and ads among children and teens ages two to 17. The initiative also includes TiVo Research TV viewership data. […]

6/16/2015 1:15 PM   NEW YORK – The Coalition for Innovative Media Measurement (CIMM) announced today that RealityMine, a leading provider of mobile market research technologies and consumer analytics, has been chosen to undertake the Children and Teens’ Measurement project. The project’s aim is to make possible a thorough and comprehensive view of cross-platform, digital and […]

This important CIMM study is my most recent Big Data work for the Marketing and Advertising industry. The Marketing and Advertising industry has been frenetically stitching together consumer data from a potpourri of sources that include TV set top boxes, tablets, smart phones, desktop PCs, magazine circulation, retail stores, online stores and warehouses. The goal […]

Plans further work on Project Blueprint, standards and better measurement for kids and teens By: George Winslow 2/04/2015 12:46:00 PM Eastern   With many TV players pushing hard for better cross-platform measurement, the Coalition for Innovative Media Measurement (CIMM) has announced a number of priorities for their 2015 efforts, which include further work on Project Blueprint, […]

10/16/2014 12:00:00 AM By Wall Street Communications SMPTE News from IBC2014 SMPTE Technical Sessions and Exhibitions from IBC2014 During IBC2014, more than 50 SMPTE members were speakers during technical sessions, and more than 107 SMPTE sustaining members exhibited products and technologies. Based in a stand within the IBC Partnership Village, the Society’s own participation included support […]

BY CHARLENE WEISLER MEDIA INSIGHTS Q&A OCTOBER 15, 2014   The quest for an open, industry standard method for content identification has moved one step closer with the recent announcement that the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers® (SMPTE)® are joining efforts. CIMM and SMPTE formed a study group […]

by Manish Bhatia, Jane Clarke, October 1, 2014, 7:00 AM The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers. Accurately accounting for audiences across TVs, computers, smartphones, tablets, and an ever-growing list of devices has created a measurement nightmare resulting in inefficient allocation of available […]

Sep 23, 2014, 5:11 PM EDT by Phil Kurz   What is the best technological solution for attaching digital identifiers for advertising and entertaining to commercial and program content? That’s what the Society of Motion Picture and Television Engineers, SMPTE, and the Coalition for Innovative Media Measurement, CIMM, set out to investigate in December 2013 with the release […]

Monday, September 15th 2014 Study Group Recommends Audio Watermarking to Bind Unique Content Identifiers to Media, Recruits Industry Participation in Writing Open Standard New York, NY (PRWEB) September 15, 2014 The Coalition for Innovative Media Measurement (CIMM), an industry organization that promotes innovation in audience measurement for television and cross-platform media, and the Society for […]

Nielsen, comScore and others are working toward fall launches of new audience products 9/15/2014 08:00:00 AM Eastern By: George Winslow After years of discussion and work, this fall will see a number of major advances in technologies and systems for measuring viewing of TV programs across multiple platforms—TV, VOD, PC, smartphones and tablets. Sometime in the fourth […]

9/08/2014 08:00:00 AM Eastern By: George Winslow   Top researcher Fahey Rush arms media giant with wide-ranging insight across platforms When Colleen Fahey Rush speaks on Sept. 11 at B&C andMultichannel News’ Next TV Summit San Francisco, Viacom Media Networks’ executive VP and chief research officer will be revealing recent research the company conducted on the myriad paths viewers […]

B&C’s annual roster of Digital All-Stars shows that savvy across platforms is driving the industry forward In 2014, it is fair to say, all TV jobs are digital. Anyone who used to hammer out deals a traditional way, focusing only on linear channels and time slots is now factoring in mobile viewing, streaming rights and […]

Tue, 17 Jun 2014  Will on Wednesdays@wkreth THE DATE:  June 26, 1974– 40 years ago this month – the first Universal Product Code (UPC) bar code was scanned at a checkout register in Troy, Ohio. The item was a 10 pack of Wrigley’s Juicy Fruit chewing gum (the unopened pack now hangs in the Smithsonian). Today, bar codes reliably […]

CHARLENE WEISLER MAY 21, 2014   There has never been a better time to explore solutions for cross platform measurement. New technological advancements have been embraced by content consumers and now in 2014 we mark the first year that we have cross platform unduplicated reach and frequency measurement solutions currently being tested. We are not at […]

by Charlene Weisler, May 7, 2014, 4:05 PM   There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers — and now, in 2014, we mark the first year that we’re testing cross-platform unduplicated reach and frequency measurement solutions. We are not at the […]

by Charlene Weisler, May 6, 2014, 1:04 PM   Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM’s Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both program and commercial content. In my interview with her, Lennon explains the purpose of the initiative, the process by which asset identification can […]

BY ROBERT ANDREWS ON 04/28/2014 6:44 PM @ROBERTANDREWS Media measurer comScore will syndicate its ambitious program to track audience consumption across five device types with a common currency later this year. “We’re about to deliver the product (Project Blueprint) to CIMM, that’s phase two,” says comScore chief research officer Josh Chasin, referring to the Coalition for Innovative Media Measurement (CIMM), a […]

by Joe Mandese @mp_joemandese, April 25, 2014, 8:41 AM   Ubiquitous digital media technologies are having a profound impact on the way people are consuming video programming across screens — and equally significantly, across all aspects of their lives, according to the preliminary findings of an important ethnographic study previewed to attendees of a Coalition for Innovative […]

April 7, 2014 Chris Williams, president of IAB Canada, was in Spain attending the I-COM Global Summit on marketing data and measurement. For those not able to take in the discussions in Seville, Williams is blogging the events for Media in Canada. By Chris Williams During three days of listening to digital data presentations, one particular […]

April 1, 2014 by Val Maloney   Chris Williams, president of IAB Canada, is in Spain this week taking in the I-COM Global Summit on marketing data and measurement. For those not able to take in the discussions in Seville, Williams is blogging the events forMedia in Canada. The Media Ratings Council (MRC) has announced they have […]

At measurement coalition CIMM, Clarke lays groundwork for better tools and acceptances By: George Winslow Jane Clarke Title: Managing director, Coalition for Innovative Media Measurement Education: B.A., psychology, American University, 1976 M.A., Communications Research Special Studies, George Washington U., 1980 Employment Highlights: Associate consumer research director and market research director, Time Inc., 1984-94 VP, global market research, […]

By Adam Flomenbaum on Mar. 4, 2014 – 9:00 AM   In January, ESPN networks and ABC sports programming drove 20.6 million tweets, good for 20% of all TV-related Twitter activity during the month. Sports programming will continue to be the main driver of social TV growth, and Disney is in a good position to reap the rewards of […]

by Charlene Weisler, February 26, 2014   The cross-platform measurement market is awash with various solutions, but none able to successfully measure non-duplicated individual demographics across platforms —  except Project Blueprint. That ‘s why Project Blueprint’s recently announced phase 2 pilot test is so exciting.I spoke with Jane Clarke, managing director of CIMM, in a series […]

Tessa Wegert  |  February 6, 2014 As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. This year’s Super Bowl may not have scored with football fans, but its ads delivered something worth noting: a new record for the most mentions of hashtags. Data on national Super Bowl spots shows that […]

  SAN FRANCISCO, Feb. 5, 2014 /PRNewswire/ — Data released today from Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, revealed that 78 percent of Big Game viewers engaged in mobiletasking – the concurrent usage of a smartphone or tablet while watching a TV broadcast. When it comes to apps, Facebook […]

February 4, 2014 By Charlene Weisler   The world of asset identification can be a bit confusing. What exactly is asset identification? What are the different types? Why is it so important? These questions and more were answered at the Digital Management Association conference where I moderated a panel titled: Asset Identification – If You Can’t Identify […]

US — ComScore is prepping a broader roll-out of its cross-platform measurement service, Project Blueprint, with backing from the Coalition for Innovative Media Measurement (CIMM). By Brian Tarran Blueprint was initially trialled with ESPN, but for the next phase of the project comScore is opening participation to CIMM member companies, which includes Disney ABC Television, Fox […]

by Wayne Friedman, January 31, 2014 The joint effort of comScore and the Coalition for Innovative Media Measurement (CIMM)’s cross-platform measurement service has been expanded. The service, formerly called Project Blueprint, now includes multiplatform advertising, mobile video, time-shifted viewing and children’s viewing. The service will now be available to both CIMM and non-CIMM member companies. The […]

By Sorab Ghaswalla – Jan 31, 2014 Digital measuring company comScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its cross-platform measurement service to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and Tablet. comScore has said the next phase will give media companies, […]

January 30 2014 Digital research specialist comScore is collaborating with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service and determine the feasibility of syndicating the service industry-wide. Through the partnership with CIMM – which was set up in 2009, to help research firms deliver cross-media research – comScore will build on an […]

 GREG JARBOE JANUARY 30, 2014     Yesterday, comScore in collaboration with the Coalition for Innovative Media Measurement (CIMM) announced plans to expand its pioneering cross-platform measurement service, which provides continuous unified measurement of media usage on a national scale across TV, desktops, smartphones, tablets, and radios. This next phase will be open to participation from non-CIMM members as […]

Will Collaborate On TV, Radio, Desktop, Smartphone, Table Usage By: George Winslow, Broadcasting & Cable In an important development for programmers looking to boost revenue from digital video consumption, comScore announced that it would be working with the Coalition for Innovative Media Measurement to expand its cross-platform measurement service. The service is designed to provide […]

Will collaborate with CIMM on measuring TV, radio, desktop, smartphone and tablet usage   By: George Winslow In an important development for programmers looking to boost revenue from digital video consumption, comScore announced that it would be working with the Coalition for Innovative Media Measurement to expand its cross-platform measurement service. The service is designed to […]

BETTER MEASUREMENT, TVE PLATFORMS, FASTER NETWORKS TOP PRIORITY LISTS   By: GEORGE WINSLOW While many of the most apocalyptic predictions about the collapse of the television industry in the face of digital media are proving to be misplaced, operators and programmers are approaching 2014 with a new sense of urgency in their digital-media efforts. “Operators […]

NEW YORK — Dec. 17, 2013 — The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they have issued a formal industrywide Request for Information (RFI) seeking technologies for the optimal open-standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and […]

by Joe Mandese, December 17, 2013, 9:22 AM   In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media and entertainment and trade groups are partnering with Madison Avenue’s Ad-ID to create a unified, open standard for tracking all forms of content […]

Attempting to solve a common problem in the video delivery and ad insertion processes, the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE)are soliciting suggestions for an open-standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets. The […]

by Charlene Weisler, November 20, 2013, 12:14 PM   The world of asset identification can be a bit confusing. What exactly is asset identification? What are the different types? Why is it so important? These questions and more were answered at the Digital Management Association conference, where I moderated the panel “Asset Identification – If You […]

TV measurement company is scrambling to launch new services as network execs seethe over money left on the table because of the inability to track multiplatform viewing Todd Spangler There’s little about the pre-eminent TV measurement company that hasn’t drawn complaints, particularly its slowness to track viewing across VOD and mobile devices. As NBC Broadcasting […]

In the US, the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) are working together to create an industry standard for tracking advertising and content across TV, broadband and mobile video. CIMM’s advocacy platform, commonly known as TAXI (Trackable Asset Cross-Platform Identification), tracks content and ads as […]

The Coalition for Innovative Media Measurement (CIMM) and Society of Motion Picture and Television Engineers (SMPTE) continue to work toward joining a pair of identifiers for ad and video content, Ad-ID and EIDR. The goal is to create an industry coding standard using the two, which identify advertising and movie/TV content, respectively. The industry lacks […]

Will work on open standard to bind Ad ID and EIDR identifiers to video content By: George Winslow In a move that could help improve measurement digital media, the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have announced that they will work together to develop an open […]

Major media industry associations are moving towards a new coding system for all advertising and video content assets, and they’re calling for the implementation of a UPC-type digital media identification and tracking system. The system would help improve cross-platform media measurement and make it easier to track assets across television, broadband, and mobile video environments. […]

The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have commenced work on a critical next step toward widespread industry adoption of Ad-ID and Entertainment Identifier Registry (EIDR) coding for all advertising and video content assets. At the centre of this effort is the establishment of the […]

Buying Into the Buzz

August 19, 2013

Research companies are building alliances with other players to put social media tracking to better use   By: George Winslow Seeking a Data Repository As part of its effort to overcome some of the current problems with multiplatform measurement, the Coalition for Innovative Media Measurement (CIMM) has put out a request for proposals to create a […]

June 20 2013  Daily Research News In the US, the Coalition for Innovative Media Measurement (CIMM) is inviting technology firms to bid for a contract to design, build and maintain a central library of video viewing behavior data across multiple platforms. The selected technical partner(s) will initially provide a solution for digital video programming data […]

US — The Coalition for Innovative Media Measurement (CIMM) is looking for tech companies to develop a warehouse for video content viewing data.   The proposal wants interested companies to design and maintain a data warehouse that allows participating video publishers to submit and access viewing data. With a 15 July deadline, one of the […]

An Effort to Standardize Metrics In Web Video By Kate Kaye. Published on June 19, 2013 A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data. Ultimately, the goal is to ensure that viewing numbers provided by publishers are standardized, validated and normalized to create more […]

CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse   Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying   NEW YORK, NY – June 19, 2013 – The Coalition for […]

by David Goetzl, Jun 19, 2013, 9:29 AM   The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement.The RFP looks for an entity to design and maintain a data warehouse of cross-platform video viewing, starting with digital consumption. The warehouse would be open to […]

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

comScore and Arbitron have joined forces to develop a five-platform measurement initiative, with ESPN on board as its charter client and design collaborator. The goal is to create a scalable process for measuring consumption of video, audio and display content across radio, TV, PCs, smartphones and tablets. While many of the specifics will be revealed […]

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]

Two separate studies by comScore and Arbitron — both commissioned by the Coalition for Innovative Media Measurement — demonstrate that building single-source, cross-platform panels to measure video audiences across at least three devices is feasible but that they face challenges in reaching scale, according to CIMM. Read More…

TV audiences who watch online and through mobile devices may be looking better to advertisers and networks. A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content. Read More…

A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits.   Read More…

US— Spanish-language broadcaster Univision Communications has become the 22nd company to join the Coalition for Innovative Media Measurement (CIMM), joining rival TV networks, advertisers and media agencies in developing new ways to count audiences. Read More…

The Coalition for Innovative Media Measurement announced that Spanish-language broadcaster Univision Communications has joined the industry alliance, whose mission is to foster new forms of cross-platform audience measurement. CIMM was formed in 2009 as a way to accelerate innovation in the TV ad-measurement space, given general dissatisfaction with efforts from Nielsen. To date, the group […]

Univision has joined the Coalition for Innovative Media Measurement. Other CIMM members include other television networks, media agencies and advertisers who have banded together to indentify new and more effective way to measure audiences on TV and across multiple platforms. Univision is the group’s 22nd member. “We are pleased to join CIMM and its members […]

Univision Joins CIMM

March 13, 2012

The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision has joined as its 22nd member. CIMM made an appeal for new members last month at an event it co-hosted. It is looking to move ahead with a pilot program to develop a […]

A new cross-platform video identification system is being readied for testing at the start of the 2012-13 fall season. The upcoming test of the system, known as TAXI (Trackable Asset  Cross-Platform Identifier) was disclosed at a meeting in New York Tuesday put together by the Coalition For Innovative Media Measurement (CIMM), the Association of National […]

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

It’s a little like Washington these days. Proposed solutions are flying all over the place and yet consensus seems a long way off. There is reason for it. It’s not a stretch to say the future of the media business depends on it. With so many ways consumers are getting content, a widely accepted way […]

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

We’re inching closer to a world where advertisers can accurately measure results across devices and media, according to presentations today by the Coalition for Innovative Media Measurement. The group, which includes content producers, media buyers, and advertisers, offered updates on two initiatives that it says should reach fruition next year. Read More…

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]

A&E, Scripps Join CIMM

September 8, 2011

The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group’s Mediabrands, […]

NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms. There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney […]

Team with existing CIMM Members including television content providers, media agencies and advertisers to identify new ways to effectively measure audiences across multiple platforms New York, NY – September 7, 2011 – The Coalition for Innovative Media Measurement (CIMM / www.cimm-us.org), today announced that A+E Networks and Scripps Networks LLC are the newest members of […]

A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms. CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform […]

Add two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time […]

CIMM, the Coalition for Innovative Media Measurement, was formed in 2009 to advocate for improvements in media measurement and advertising analytics. Its members include TV content producers like The Walt Disney Company, CBS and NBC, media buyers like GroupM and Starcom MediaVest, and advertisers like Procter & Gamble and Unilever. Jane Clarke, the coalition’s managing […]

Apple’s role in the evolving media marketplace is potent with its devices offering all sorts of new ways to consume content and advertising. But with that, the artful company is also having a negative impact on the burgeoning field of cross-platform media research. While their creative colleagues may welcome opportunities to use iPhones and iPads […]

The Coalition for Innovative Media Measurement, the research initiative formed by major TV networks, agencies and advertisers two years ago, has finished its consumer survey phase of its cross-media research initiative USA TouchPoints. The primary focus of the study’s initial results is on a natural consumer segment that interactive media is increasingly interested in attracting: […]

An organization that seeks to improve the quality of information about how consumers consume media is releasing its most comprehensive data to date. The data is being compiled to focus on mothers, a demographic group that Madison Avenue is keen to know more about because of how often they shop and the fact they buy […]

With the National Television Upfront presentations for the 2011/2012 season completed, it’s a good time to ask what TV audience ratings really mean for advertisers today.  The advertising world is moving bit by bit toward its one-time holy grail of commercial ratings – currently in the form of C3 ratings defined as “the average of […]

Older people are once again flexing their muscles at the ballot box, sending politicians scampering for cover at the mere mention of tampering with Medicare. Yet if seniors wield disproportionate political influence, in media they remain victims of an age-old (or make that “old age”) divide. Read More…

The logjam holding back set-top data in TV measurement on a major scale may be about to break. Later this summer, the first draft of guidelines defining how pay TV providers collect and report data from set-top boxes is expected to be released for public comment. The document is being developed by the Media Ratings […]

Q&A with Jane Clarke

May 17, 2011

This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. This study, in partnership with the ANA, 4A’s and the IAB is a first step in implementing open and interoperable industry standard codes for content and ads across all content. I […]

Measurement

February 14, 2011

The Coalition for Innovative Media Measurement announced separate pilot tests with Arbitron and comScore to measure 3-screen users and their behavior with content and advertising across TV, Internet and mobile. CIMM said the tests mark the 1st time that mobile Internet usage, including video and apps, will be measured in “single source” cross-platform studies. Arbitron […]

NEW YORK—Investors buying shares of Nielsen Holdings N.V. NLSN -0.38% in its initial public offering, expected to be priced Tuesday night, will be betting that the company can hold on to its position as the arbiter of audience measurement for media in the digital age. Nielsen, which will trade under the ticker symbol NLSN, has […]

It’s probably the single biggest issue vexing the television biz these days: How to measure ratings on the Internet? As viewing of TV and movies via broadband platforms is becoming more prevalent, there’s a growing need for uniformity and standards among Internet ratings services. At present, it’s a Wild West of dueling providers and methodologies. […]

As Hollywood and Madison Avenue debate how best to measure traditional TV and online viewing, TiVo plans to roll out new research that combines both. Next month TiVo will begin tracking how much time users spend watching Web content on their TV sets alongside regular TV shows, giving advertisers and content producers a clearer picture […]

Cable, satellite and telco multichannel video distributors have formed a broad coalition to create guidelines putting television viewing data from set-top boxes into a consistent, accurate and usable form. The group, working with NCC Media, which sells local commercials for the operators, will be working with the Media Ratings Council to develop industry guidelines so […]

The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-media measurement service. The project is based on a research service used in the U.K. called IPA TouchPoints, which provides the British media industry with a single source of planning […]

The television industry is eager to get at the treasure trove of information that set-top-box data could provide, but Jane Clarke, managing director of the Coalition for Innovative Media Measurement, is finding that it is taking longer than expected to unlock. Utilizing set-top-box data is one of the two areas of media measurement that CIMM […]

Tallying Up Viewers

July 26, 2010

Some of the nation’s biggest media companies and advertisers, seeking to develop new ways of measuring audiences, could make Apple Inc.’s iPhone the vehicle for a study of how Americans consume media on a range of devices—from TV sets to mobile phones to computers. The study would be one of the first major initiatives of […]

LOS ANGELES (AdAge.com) — Advertisers got what they wanted in 2007: They started paying for ads based on ratings for commercial breaks, not the shows the ad interrupted. But they still want more. Since that time, marketers and ad buyers have tinkered with the idea of introducing other, more-granular ad measurements to the mix. As […]

A group of top media companies, including Time Warner Inc (TWX.N) and News Corp (NWSA.O), is pressing ahead with efforts to create a new way to measure TV audiences, saying a standard set of terms to use in studying the data has now been created. Confusion over various terms — a word like “snacking” may […]

The Coalition for Innovative Media Measurement (CIMM) is pushing ahead with set-top-box and cross-platform measurement initiatives, but is still having little luck getting cable operators to jump on board. But Jane Clarke, who took over as managing director in September, says that despite a lack of public announcements of late, there is plenty of progress. […]

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers. Read More…

CIMM Taps Jane Clarke

December 14, 2009

After interviewing nearly 20 candidates, the Coalition for Innovative Media Measurement hired former Time Warner Inc. media research executive Jane Clarke as its managing director to oversee its next-generation TV measurement initiatives. CIMM was formed this summer by 14 media companies, ad agencies and large advertisers to seed new forms of TV audience measurement, with […]

Deadline for RFI Submission is December 4 New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, www.cimm-us.org. Deadline for submission of the […]

It’s too early to determine whether the Coalition for Innovative Media Measurement should specify standards for how set-top box data is collected and described, said MTV Networks executive vice president of strategic insights and research Colleen Fahey Rush. Representatives from the 15 members of CIMM — a group of media companies, ad agencies and advertisers […]

The Coalition for Innovative Media Measurement this week plans to meet with Nielsen, Rentrak, TiVo, TRA and TNS Media Research — the first five in a group of companies currently providing set-top box data — to discuss how they can work together with CIMM. CIMM, which formally launched in September, was formed by 14 major […]

Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three to six […]

The Coalition for Innovative Media Measurement is moving into high gear this week launching a Web site at www.cimm-us.org. The organization is also preparing to officially release its long-awaited request for proposals (RFP) this week, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three […]

After years of complaining about the inadequacies of Nielsen Media Research’s panel-based TV-ratings services, a group of major media companies, ad agencies and marketers is finally trying to do something about it. But their goal isn’t to unseat Nielsen as the standard by which TV ad rates are set. Rather, the 14 companies behind the […]

P&G, Unilever, Disney Form Coalition to Drive a Cross-Media Measure The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they’re going to get one — with or without Nielsen, the longtime leader in tracking TV. Read More…

The staggering breadth of products and services aimed at delivering multi-platform content to consumers is a tangle of technology, perhaps rivaled only by attempts to accurately measure related consumption… Read More…

More accurate TV ratings sought

September 11, 2009

If you don’t like the message, get a new messenger. Worried that the number of people watching TV shows is not being reported accurately, 14 major media companies, advertisers and agencies are teaming up in an effort to develop new methods to measure how people watch television. Among those participating in the venture are Time […]

They want to measure better than Nielsen — without publicly stepping on its toes. More than a dozen companies with billions riding on the TV ad business have joined a broad initiative to develop a way to assess audiences across “all three screens” — TV, the Web and mobile devices. The group of 14 firms, […]

Fourteen of the USA’s largest television programmers, advertisers and ad buyers gave the clearest sign to date on Thursday that the audience measurement system they depend on — long dominated by Nielsen Media — needs to be overhauled for the digital era. CBS, Disney, NBC Universal, News Corp., Omnicom and Time Warner are among the […]

The majors, media buyers and blue-chip advertisers have joined forces to fund research initiatives designed to find better ways to measure viewership across TV, computer and mobile screens. The partners in the Coalition for Innovative Media Measurement are in the process of hiring a managing director who will have day-to-day oversight of the research initiatives […]

Unsatisfied with how media audiences are being measured in a multi-screen age, 14 of the nation’s largest media companies, agencies and advertisers today launched the Coalition for Innovative Media Measurement. The new group, whose members have made a multi-year commitment to the new consortium, intends to initiate, fund and evaluate a series of research studies […]

The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement research organization: The Coalition for Innovative Media Measurement (CIMM). Read More…

NEW YORK – Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout various platforms. ABC, CBS, NBC and Fox are all involved, along with Time Warner and Viacom. Prominent advertisers Procter & Gamble, AT&T and Unilever are also included in the Coalition for Innovative Media […]