Press Coverage

By Jon Lafayette The Coalition for Innovative Media Measurement said it has added 12 new members. Joining CIMM are Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp. “Now more than ever, it is important to bring new granular TV data and cross-media […]

By Karlene Lukovitz The fragmentation created by multiple viewing devices, data sources and measurement systems continues to be an obstacle to fully employing the sophisticated audience-targeting capabilities possible through advanced TV platforms. Case in point: Smart TV and set-top-box (STB) data each have advantages and disadvantages for audience targeting and attribution purposes. As a result, the […]

By Jane Clarke for MediaPost At CIMM’s recent Cross-Platform Video Measurement & Data Summit — which was just two months ago, but now seems like a lifetime away — attendees heard about significant advancements made in areas ranging from deduplicating reach to attribution to measurement of addressable advertising. The progress made in these areas is […]

by Joe Mandese  @mp_joemandese Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations — the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) — a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Ad-ID, which celebrates its […]

by Joe Mandese  @mp_joemandese The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations said the study will evaluate 15 TV attribution providers, but did not disclose which ones. […]

New standard described as media industry’s equivalent of the Universal Product Code Phil Kurz WHITE PLAINS, N.Y.—The Society of Motion Picture and Television Engineers (SMPTE) today announced publication of standards, which specify the use of Kantar Media’s audio watermarking technology, for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. “This […]

By Bennett Bennett SMPTE and CIMM approve an audio watermark-identifier method for content and advertising on TV. / Pawel Kadysz via Unsplash The Society of Motion Picture and Television Engineers (SMPTE) has published a new standard, which uses audio watermarking technology created by Kantar Media to bind Ad-IDs to commercials and EIDR codes to pieces of […]

RBR-TVBR The organization whose standards work has supported a century of advances in entertainment technology has rolled out published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The new SMPTE standards specify use of Kantar Media‘s audio watermarking technology, an open solution available for licensing. The SMPTE 24TB Open Binding of […]

DUNDEE HILLS GROUP Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media   WHITE PLAINS, N.Y. — SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]