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Category: Press Coverage

External coverage

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Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)

Measurement Coalition Adds 12 New Members (Broadcasting & Cable)

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

Ad-ID At 15: Approaching Critical Mass (MediaPost)

4A’s, CIMM Team To Assess ‘TV Attribution’ Providers (MediaPost)

SMPTE Publishes Ad, Entertainment ID Standards (TVTechnology)

SMPTE Publishes Audio Watermark Standard to Bolster Ad Attribution on TV, Set Tops and Mobile (The DRUM)

New Standards: Ad-IDs, EIDR Codes Get Kantar Nod (RBR-TVBR)

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (Multichannel)

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