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Category: CIMM Archive

All CIMM posts before 2018

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The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement

Ad-ID At 15: Approaching Critical Mass (MediaPost)

4A’s, CIMM Team To Assess ‘TV Attribution’ Providers (MediaPost)

SMPTE Publishes Ad, Entertainment ID Standards (TVTechnology)

SMPTE Publishes Audio Watermark Standard to Bolster Ad Attribution on TV, Set Tops and Mobile (The DRUM)

New Standards: Ad-IDs, EIDR Codes Get Kantar Nod (RBR-TVBR)

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (Multichannel)

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (B&C)

Kantar Tech Forms Basis of New Cross-Media Standard (MrWeb)

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology

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