The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement

CIMM Will Become Subsidiary of the ARF Focused Upon Measurement Innovation  CIMM CEO and MD Jane Clarke Will Head Division   New York, NY October 17, 2018 – The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, media and research firms, today announced that it has acquired the Coalition […]

Ad-ID At 15: Approaching Critical Mass (MediaPost)

by Joe Mandese  @mp_joemandese Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations — the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) — a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Ad-ID, which celebrates its […]

4A’s, CIMM Team To Assess ‘TV Attribution’ Providers (MediaPost)

by Joe Mandese  @mp_joemandese The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations said the study will evaluate 15 TV attribution providers, but did not disclose which ones. […]

SMPTE Publishes Ad, Entertainment ID Standards (TVTechnology)

New standard described as media industry’s equivalent of the Universal Product Code Phil Kurz WHITE PLAINS, N.Y.—The Society of Motion Picture and Television Engineers (SMPTE) today announced publication of standards, which specify the use of Kantar Media’s audio watermarking technology, for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. “This […]

New Standards: Ad-IDs, EIDR Codes Get Kantar Nod (RBR-TVBR)

RBR-TVBR The organization whose standards work has supported a century of advances in entertainment technology has rolled out published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The new SMPTE standards specify use of Kantar Media‘s audio watermarking technology, an open solution available for licensing. The SMPTE 24TB Open Binding of […]

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (Multichannel)

DUNDEE HILLS GROUP Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media   WHITE PLAINS, N.Y. — SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (B&C)

Dundee Hills Group Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media   WHITE PLAINS, N.Y. —  SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]

Kantar Tech Forms Basis of New Cross-Media Standard (MrWeb)

In the US, the Society of Motion Picture and Television Engineers (SMPTE) has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content – using Kantar Media’s audio watermarking technology. Kantar’s tech is an open solution available for licensing, and enables tracking of advertising and programming content across platforms […]

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology

Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media NEW YORK, NY — July 9, 2018 — The Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has […]