Press Coverage

Ad-ID, the industry standard for identifying commercials across media platforms, is collaborating with TagStation’s Dial Report audience analytics tool. The two companies plan to integrate Ad-ID’s silent codes into the playout systems of radio stations that use Dial Report to improve radio’s ability to track and measure radio attribution for advertisers. Ad-ID is a joint […]

by Joe Mandese  @mp_joemandese Maybe it’s because I’m utterly confused by the second season opener of “Westworld” Sunday night, but I’m thinking a lot about humans this morning, especially the notion that the more we become a machine-oriented as species, the more we need human beings to govern those machines to make sure they’re serving the right […]

by Joe Mandese  @mp_joemandese Two months ago, Publicis Chief Growth Officer Rishad Tobaccowala rocked the ad industry when he made a couple of seemingly innocuous statements during an interview at an industry conference. They included what some have seen as an aggressive projection: The supply of consumer attention to advertising will decline by as much as 30% over the […]

BY ROBERT ANDREWS There are now thousands of sources of customer data that can help ad buyers target their campaigns at particular groups of consumers. And many of them now extend to function on the new screen of advanced TV. But, in an ocean of data, how can advertisers catch the sets that are accurate, timely […]

  News, 27 March 2018 MIAMI BEACH, FL: Marketing researchers must find the right balance of new analytic techniques and more traditional forms of audience measurement, according to Artie Bulgrin, EVP/strategy & insights at MediaScience. Bulgrin discussed this topic – including a study he conducted on behalf of the Coalition for Innovative Media Measurement (CIMM) that drew […]

By Peter White Nielsen this week pretty much legitimized the work that advertising sell side platform Clypd and its associated broadcasters have done over the past few years, building a new Audience Forecasting tool in time for this year’s Upfront negotiations. The aim seems to be to bring what Nielsen describes as “audience based buying” but […]

by Richard Zackon , Op-Ed Contributor When Steve Jobs of Apple, Jeff Bezos of Amazon and Marc Benioff of Salesforce each point to a common source of wisdom to foster innovation, it is probably worthy of consideration. Shoshin is a Zen Buddhist term, which is translated as “beginner’s mind.” It refers to the openness, intuition and curiosity […]

by Joe Mandese  @mp_joemandese The most disruptive challenge to conventional media-based, brand-building advertising happened during the earliest days of Internet advertising, when agencies and brand marketers failed to define emerging digital platforms like the Internet — and ultimately, mobile — as a branding medium. Instead, direct-response marketers embraced the medium because of its real-time immediacy, access to […]

News, 12 February 2018 NEW YORK: Many brands are taking back control of their digital destinies through selling products directly to consumers, a move Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, believes will have several important consequences. Tobaccowala discussed this subject at the 2018 Cross-Platform Media Measurement & Data Summit, a conference held by the […]