Jon Watts, Managing Director

Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.

At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.

Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory.Follow Jon Watts on LinkedIn


Tameka Kee, Deputy Managing Director

Kee joined CIMM with nearly two decades of ad industry experience that spans events, marketing, communications, and content strategy across previous roles including: Head of Content Strategy at AdMonsters; VP, Content & Strategy at Wise Public Relations; and Director, Marketing and Content Strategy at The Rubicon Project (now Magnite). She most recently led all marketing and advertising initiatives as Director of Marketing & Communications at Black Innovation Alliance, a non-profit organization dedicated to building a more inclusive and supportive ecosystem for Black entrepreneurs. Earlier in her career, Kee founded TJK Media, a content marketing agency that developed campaigns and events for clients such as: eMarketer, Rubicon Project, Lotame, Fyber, Adcolony/Opera Mediaworks and TechMedia. Before launching TJK Media, she served as a reporter and analyst for industry trades like mediabistro, Digiday, and MediaPost.