TV measurement is a ‘big fat mess’ – and billions of ad dollars are at stake (Business Insider)
Mike Shields The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. Incumbent researcher Nielsen has been working toward a solution, but many network executives are dissatisfied. As more consumers watch shows on devices other than television sets, it only gets more complicated. Having solid […]
3MS Is Making Good Progress on Good Impressions (ANA Magazine)
The initiative is on track to develop a standardized measurement for digital media By Michael J. McDermott Getting marketers to agree on almost anything can be a challenge. But with multichannel digital engagement becoming de rigueur for all kinds of marketers — B-to-B as well as B-to-C — there’s a groundswell of support for establishing reliable […]
CIMM Cross-Platform Media Measurement and Data Summit (Media Village)
Fostering innovation in cross platform media measurement and bringing more granular measurement to TV have been missions for CIMM (The Coalition for Innovative Media Measurement) since its inception. At the seventh annual Cross-Platform Media Measurement and Data Summit held last week in New York City, CIMM proved that hard work and deep analysis can result in […]
Attribution Got You Scratching Your Head? This Should Help (MediaPost)
by Joe Mandese @mp_joemandese Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time data has shifted the industry’s focus from regression models that looked at historical data to understand current and future patterns to ones that […]
Publicis’ Tobaccowala: Advertising Will Decline 30% In Next 5 Years (MediaPost)
by Joe Mandese @mp_joemandese At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years. “We will increasingly have less and less advertising,” Publicis Groupe’s Rishad Tobaccowala […]
CIMM Study Looks at Firms Offering Ad Attribution (B&C)
Companies include single-source providers and marketing mix modelers Jon Lafayette Attribution has become one of the advertising businesses biggest buzzwords as marketers seek proof that the campaigns they run and the media they buy are producing results. Dozens of research and analytics companies have emerged to try to measure how much of a product’s […]
Looking Ahead To Tomorrow’s Tech Advancements (MediaPost)
by Charlene Weisler , Op-Ed Contributor Previously, I asked industry experts to recall the most amazing technological advancements during the part of their career. Now I’m asking them their best tech advancement predictions for 2018.First, my forecast: that more collaboration between companies will result in a more-standardized system for buying, selling and tracking media. I also see […]
To Advance Data Quality, The First Step Is Best Taken Together
by AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO atthe Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s list […]
Missing the Boat On Diversity (Media Village)
BY CHARLES BUCHWALTER From afar I’ve been reflecting on CES’s missteps in not including women among the ranks of this year’s keynote speakers. What is peculiar about the omissions is that women make up such a significant proportion of the media and marketing industry’s leading decision makers. During my 4.5-year stint as the President & […]
As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?
by Allison Schiff The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV […]
