Dundee Hills Group Standardized approach — using Kantar Media’s audio watermarking technology — paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media WHITE PLAINS, N.Y. — SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published […]
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In the US, the Society of Motion Picture and Television Engineers (SMPTE) has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content – using Kantar Media’s audio watermarking technology. Kantar’s tech is an open solution available for licensing, and enables tracking of advertising and programming content across platforms […]
The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported more than a century of technological advances in entertainment technology, has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an […]
By M&E Journal Connections By Will Kreth, Executive Director, Entertainment ID Registry – Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard universal identifier registry, supporting the full range of asset types and relationships between assets — has been evolving …but its technology stack is now nine-plus years old. That means […]
BY CHARLENE WEISLER ARF INSIGHTS ARCHIVES For those of us who work in the media measurement space, the annual ARF Audience x Science measurement conference has always been a must-attend. This year, topics ranged from the standardization of cross platform metrics, ad length, attribution and privacy to the uses of new technology like artificial intelligence […]
MTS STAFF WRITER Data & Marketing Association’s Exclusive Group Appoints Industry Veteran To Help Decide Data Labeling Standards TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced that the Data & Marketing Association, or DMA, has invited TruSignal CEO David Dowhan to join its Council for Data Integrity. Dowhan has accepted the invitation and […]
BY MARK ATHITAKIS (gremlin/iStock/Getty Images Plus) The Data Quality Labeling Standards program is intended to help customers assess a third party’s data sourcing and performance at a glance. Oceans of customer data are available for marketers to use, which is both a big opportunity and a serious problem. How do you assess whether the data a […]
Katie McQuater US – The Data & Marketing Association (DMA), the Advertising Research Foundation (ARF) and the Coalition for Innovative Media Measurement (CIMM) are partnering on a joint initiative focused on audience data transparency. The three industry organisations will work with 15 DMA member companies including Oracle Data Cloud, LiveRamp and Neustar to develop, test and adopt standards on audience data quality and […]
The Future of Audience Measurement is Getting Clearer, but Nielsen May Not Carry the Torch (TheDRUM)
By Bennett Bennett TV’s measurement troubles are getting rectified, but when the smoke clears, Nielsen may not be the standard-bearer it once was / Pixaby The state of television, for as long as it has matured as a medium, has always hinged on the strength of one thing: how well networks have been able to […]
by Joe Mandese@mp_joemandese Three top trade groups — Advertising Research Foundation (ARF), Coalition for Innovative Media Measurement (CIMM) and Data & Marketing Association (DMA) — this morning announced plans to develop audience “data quality labeling standards.” The initiative, which is being conducted with 15 DMA member companies, is intended to help standardize data quality and transparency […]
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