CIMM Lexicon

CIMM Lexicon 3.0

The world of media measurement is quickly changing and keeping track of the growing vernacular is a full-time job. CIMM had media consultant Charlene Weisler update our Lexicon for a third time to incorporate the fast moving digitization of content and advertising, the Internet of Things, the development of Programmatic Buying and Selling and Virtual Reality. Learn about everything from what a Daisy Chain is compared to a Mullet Strategy or the difference between a Purple Cow and Skunkworks. Enjoy the education!