ARF + CIMM Lexicon 4.0

 

Download the ARF + CIMM Lexicon 4.0

Originally developed in 2010 to create a common language that would facilitate the integration of Return Path Data (RPD), the Lexicon has since been updated in 2012, 2016 and now 2021 to emulate the expansion of the industry. Lexicon 4.0 now includes terms and definitions across the following categories:

    • TV & Cross-Platform Video Measurement (Converged TV)
    • CTV and OTT, Streaming Apps and Platforms
    • Interactive TV (iTV)
    • T-Commerce or Shoppable TV
    • Advanced and Addressable TV
    • Return Path Data and Set-Top Boxes, Cable & Satellite TV distribution (MVPDs) and vMPVDs
    • Smart TVs and ACR
    • Programmatic Buying & Selling
    • Dynamic Ad Insertion
    • Digital Ad Tech & E-Commerce
    • Virtual Reality
    • NeuroScience
    • Internet of Things
    • Artificial Intelligence and Machine Learning
    • Social Media
    • Walled Gardens
    • Fraud and Brand Safety
    • Privacy & Data Safety