Benefits of Membership

The media landscape is changing dramatically, and the television marketplace is changing with it. There has been a significant shift from a TV landscape to a multi-platform, multi-screen media environment, driven by new forms of data. These changes are driving the need for content providers, media agencies, and advertisers to understand and measure the impact of their content as it is consumed across multiple screens. The media research initiatives funded by CIMM ensure that effective media measurement keeps pace with the rapidly changing media, technology and data environment.

Membership in CIMM enables you and your company to have a voice in the future of media measurement. Through CIMM, you will have the opportunity to collaborate and participate with other industry research leaders as we design and pilot test new technologies and methodologies shaping our industry.

Specific benefits include:

• Working Groups – Join likeminded thought leaders in the industry to explore and identify new methodologies and approaches to various aspects of media measurement through proofs of concept of new measurement tools, pilot tests and/or white-papers. Current Working Groups, established in conjunction with CIMM’s five priority areas as determined by its Board of Directors and Steering Committee, and Chairs are:
  • Cross-Media Measurement – Focused on exploring topics core to CIMM’s mission of improving cross-platform TV and video measurement
    • Chair: Howard Shimmel, President, Janus Strategy & Insights
  • Multi-Currency – In support of the transition to a multi-currency TV market
    • Chair: Joan FitzGerald, Founder and CEO, Data ImpacX
  • Content – Content research and measurement across the TV marketplace (from ratings and metadata to analytics)
    • Chair: Lisa Heimann, EVP, Analytics, Insights & Measurement, NBCUniversal
  • TV Data – Optimizing and supporting the new TV data ecosystem (from data quality, IDR, and matching processes to clean room infrastructure and attribution)
    • Chair: Jonathan Steuer, CEO and Co-Founder at Anonymous Media Research
  • CTV/Streaming/Programmatic – Measurement and metrics across the CTV, streaming and programmatic ecosystem
    • Chair: Frans Vermeulen, VP, Strategy & Market Development, Media Vertical, TransUnion
• Original Research Initiatives – Design the future of media measurement by participating in CIMM pilots, projects and initiatives and collaborating with other industry researchers
• Research Access – Exclusive early access to current and ongoing research & findings
• Member Thought Leadership – Various leadership opportunities are available throughout our initiatives to give you visibility and be a part of the solution
• Member-Only Events – Participate in exclusive events only available to CIMM Members, such as monthly Member meetings, quarterly International Knowledge Exchange events where — hosted in conjunction with egta, EACA and the WFA — the international media and advertising industries share insights about the latest measurement innovations, initiatives and solutions in the US and European markets, and more.