News
- Industry Think Piece: The Future of Clean Rooms and Data CollaborationAs part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought… Read more: Industry Think Piece: The Future of Clean Rooms and Data Collaboration
- CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry CallStudy to explore innovations in measurement, currency, data and metrics across the local TV and video marketplace New… Read more: CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call
- CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV AdvertisingStudy with ThinkMedium will assess opportunities for industry-wide improvements in identity resolution marketplace, with strategic recommendations for collaboration… Read more: CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising
- CIMM Unveils Priorities for 2024 Following Substantial Member GrowthCoalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics & data New York, March 28, 2024… Read more: CIMM Unveils Priorities for 2024 Following Substantial Member Growth
- Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go AddressableThe TV ad market is changing, with viewing becoming far more widely distributed over a growing range of… Read more: Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable
- Report: Smart(er) TV Data for Measurement InitiativeSmart TV data has emerged as a critical input for syndicated TV measurement solutions and other activities. It… Read more: Report: Smart(er) TV Data for Measurement Initiative
- Industry Think Piece: The Future of Media, Advertising, Measurement & CurrencyAs part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought… Read more: Industry Think Piece: The Future of Media, Advertising, Measurement & Currency
- Industry Think Piece: ROI and ROAS Measurement – Sophistication AscendingAs part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought… Read more: Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending
- Report: Television Data Match Rate & Bias StudyIdentity resolution is crucial to advanced television targeting and attribution. These techniques often depend on successfully matching device-level… Read more: Report: Television Data Match Rate & Bias Study
- Report: Privacy and the Future of TV AdvertisingThe rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied… Read more: Report: Privacy and the Future of TV Advertising