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The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertisingAugust 18, 2023
Industry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable … Read more
CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform MeasurementJuly 31, 2023
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best … Read more
CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for MeasurementMarch 30, 2023
Project led by media measurement veteran Caroline Horner will evaluate opportunities to improve use of Smart TV data … Read more
Comcast Advertising’s Claudio Marcus Joins CIMM Board of DirectorsMarch 17, 2023
Advanced TV advertising veteran to help guide CIMM’s efforts in supporting industry improvements, best practices and innovations in … Read more
CIMM Adds 26 New Companies, Increases Membership by More Than 50%January 24, 2023
Companies from across the ecosystem join the expanding Coalition to support improvements and innovations in measurement, new metrics … Read more
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV MeasurementJanuary 19, 2023
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in … Read more
Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to EvolveJanuary 11, 2023
Joint study commissioned by CIMM, 4A’s and ANA, and led by Deloitte, explores industry perspectives on the transition … Read more
CIMM Names Tameka Kee As Deputy Managing DirectorJanuary 5, 2023
Ad industry content and marketing veteran to support program management across membership, event management, marketing strategy for media … Read more
CIMM Establishes Five New Working Groups to Support Cross-Media MeasurementDecember 6, 2022
Industry leaders from NBCUniversal, TransUnion, Janus Strategy & Insights, Data ImpacX and Anonymous Media Research selected as Working … Read more
EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and DataNovember 15, 2022
Launched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest … Read more

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

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