News
- The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertisingIndustry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable … Read more
- CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform MeasurementThe Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best … Read more
- CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for MeasurementProject led by media measurement veteran Caroline Horner will evaluate opportunities to improve use of Smart TV data … Read more
- Comcast Advertising’s Claudio Marcus Joins CIMM Board of DirectorsAdvanced TV advertising veteran to help guide CIMM’s efforts in supporting industry improvements, best practices and innovations in … Read more
- CIMM Adds 26 New Companies, Increases Membership by More Than 50%Companies from across the ecosystem join the expanding Coalition to support improvements and innovations in measurement, new metrics … Read more
- CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV MeasurementIndustry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in … Read more
- Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to EvolveJoint study commissioned by CIMM, 4A’s and ANA, and led by Deloitte, explores industry perspectives on the transition … Read more
- CIMM Names Tameka Kee As Deputy Managing DirectorAd industry content and marketing veteran to support program management across membership, event management, marketing strategy for media … Read more
- CIMM Establishes Five New Working Groups to Support Cross-Media MeasurementIndustry leaders from NBCUniversal, TransUnion, Janus Strategy & Insights, Data ImpacX and Anonymous Media Research selected as Working … Read more
- EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and DataLaunched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest … Read more