- CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US
- CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement
- CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets
- CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA
- TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs
- CIMM Announces 12 New Members
- CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data
- CIMM Releases State of Addressable TV Findings
- As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus
- While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation
- The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement
- SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology
- Advertisers and Media Companies: It’s Time to Embed Identifiers in Your Video Assets (AdExchanger)
- CIMM Research Shows Generally Strong Support for Standardized Cross-Platform Video Ad Measurement
- Comprehensive Comparison of Attribution Measurement Providers Unveiled at 7th Annual CIMM Summit
- Complete Cross-Platform Measurement Of Content In Sight, But Approach Still Lacking For Unduplicated Reach
- To Advance Data Quality, The First Step Is Best Taken Together
- CIMM And 4A’s Find Much Advancement Still Needed For “Real-Time” Cross-Platform Attribution and ROI Analysis Methods To Mature
- Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets
- CIMM Assesses State of Cross-Platform Measurement at 6th Annual Summit
- CIMM Study Calls for Greater Clarity and Transparency in Cross-Device and Cross-Channel Identity Matching
- CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis
- Brogrammer? Skunkworks? Diggable? Mobisode?
- CIMM Launches Initiative To Define Current Practices In Cross-Channel and Cross-Device Identity Census Measurement
- Statement from Jane Clarke, CEO and Managing Director, CIMM:
- REALITYMINE CHOSEN BY COALITION FOR INNOVATIVE MEDIA MEASUREMENT TO CONDUCT YOUTH TOTAL CROSS-MEDIA USAGE MEASUREMENT PROJECT
- COALITION FOR INNOVATIVE MEDIA MEASUREMENT RELEASES QUALITY GUIDELINES FOR “BIG DATA” TARGETING
- CIMM’s Annual Summit Examines Cross-Platform Media Measurement Progress
- comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies
- COALITION FOR INNOVATIVE MEDIA MEASUREMENT INTRODUCES INITIAL RESULTS FROM “BIG DATA” INTEGRATION IN MEDIA PLANNING STUDY
- ASSOCIATION OF NATIONAL ADVERTISERS JOINS COALITION FOR INNOVATIVE MEDIA MEASUREMENT
- SMPTE® ANNOUNCES RFP FOR OPEN STANDARD TO BIND ID TO MEDIA ASSETS
- COALITION FOR INNOVATIVE MEDIA MEASUREMENT OUTLINES PRIORITIES FOR CROSS-PLATFORM MEASUREMENT IN 2015
- CIMM and SMPTE® Begin Drafting an Open Standard for Binding Identifiers to Content
- CIMM’s Annual Summit Highlights Industrywide Cross-Platform Media Measurement Progress
- comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
- CIMM and SMPTE Issue Industrywide RFI
- CIMM and SMPTE Take Critical Next Step Toward Industry Adoption of a UPC for All Professional Video Content and Ads
- CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse
- CIMM Industry Event Shines Light on Ways to Improve Cross-Platform Video Measurement
- Open Standard “UPC” for Tracking Ads, Content Across Platforms Green Lighted by Brands and Media Industry Groups
- Single-Source, Passive Measurement Provides Higher Accuracy for Cross-Media Ad Effectiveness Research, According to Initiative by Symphony Advanced Media and CIMM
- Nielsen and CIMM Form Innovation Committee to Collaborate on Development of mTAM Initiative
- CIMM Taps Symphony Advanced Media for Cross-Media Advertising Effectiveness and New-Media Research
- CIMM Conducts Symphony For Cross-Platform Ad Test
- Ad, Media Coalition Taps Symphony To Orchestrate ‘Cross-Platform’ Ad Effect Research
- comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”
- CIMM finds multi-screen consumers engaging with brands
- Arbitron and CIMM release cross-platform insights from groundbreaking, single-source, three-screen study
- CIMM Welcomes Univision as Its Newest Member
- CIMM, ANA, 4A’s, ARF Joint Event Calls For Industry Collaboration to Improve Cross-Platform Measurement
- Ad Execs Present New Tools for Cross-Platform Tracking
- Cross-Platform Agonistes: Measurement’s Still A Problem, But Blame Content Too
- Arbitron Wants PPMs Used More In TV Measurement
- CIMM adds new members A+E and Scripps
- A&E, Scripps Join CIMM
- A+E Networks, Scripps Networks Media Measurement Coalition
- A+E Networks, Scripps Networks Join the Coalition for Innovative Media Measurement
- A+E, Scripps Join Coalition for Innovative Media Measurement
- A+E And Scripps Networks Join Group Studying Ways To Revamp TV Ratings
- The Coalition for Innovative Media Measurement Completes Consumer Survey Phase of Its ‘USA TouchPoints’ Cross-Media Research Study
- Coalition for Innovative Media Measurement Prioritizes Near Term and Long Term Uses for Set-Top Box Data
- Groundbreaking Cross-Media Research Using “Hub and Fusion” Launched For The First Time In The Us By CIMM – The Coalition For Innovative Media Measurement
- CIMM Harnessing Set-Top-Box Data; Coalition eager to apply measurement precision to advanced advertising
- Coalition for Innovative Media Measurement (CIMM) Introduces New Lexicon for Set-Top Box Measurement
- Gannett, Pepsico, Belo, ConAgra, Hearst and Microsoft Join Coalition for Innovative Media Measurement (CIMM)
- CIMM adds media firms to coalition
- Jane Clarke Named Managing Director of the Coalition for Innovative Media Measurement (CIMM)
- CIMM Posts Updated RFI on Website, www.cimm-us.org
- Coalition for Innovative Media Measurement (CIMM) to Hold Meeting to Discuss Set Top Box Measurement
- CIMM Group Ramps Up; Media Coalition Nails Down Details, Taps MTVN’s Fahey Rush
- Media Industry Leaders to Launch The Coalition for Innovative Media Measurement (CIMM)
- Media Industry Leaders to Launch The Coalition for Innovative Media Measurement (CIMM)