News

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

OMD’s Chrissie Hanson Joins CIMM Board of Directors

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

Report: Smart(er) TV Data for Measurement Initiative

Industry Think Piece: The Future of Media, Advertising, Measurement & Currency

Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

Report: Television Data Match Rate & Bias Study

Report: Privacy and the Future of TV Advertising

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