News

April 1, 2025
Press Coverage

CIMM Launches New Initiative to Explore the Changing Economics of Currency Grade National TV Measurement in the U.S.

February 13, 2025
Announcements

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration

November 12, 2024
Announcements

Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

October 31, 2024
Announcements

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

October 23, 2024
Announcements

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

October 8, 2024
Announcements

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

October 4, 2024
Announcements

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

September 24, 2024
Announcements

CIMM and The Attention Council Combine Forces

July 25, 2024
Announcements

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

July 1, 2024
Announcements

OMD’s Chrissie Hanson Joins CIMM Board of Directors

May 8, 2024
Announcements

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

April 15, 2024
Announcements

CIMM and TVB Launch Local TV Innovation Initiative and Issue Industry Call

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