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CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA

CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement

CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement

CIMM, ANA and 4A’s Launch Joint Study To Explore Industry Transition To A Multi-Currency TV Market

Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement

EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data

Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

Industry Think Piece: The Future of Media, Advertising, Measurement & Currency