News

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement

CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement

Comcast Advertising’s Claudio Marcus Joins CIMM Board of Directors

CIMM Adds 26 New Companies, Increases Membership by More Than 50%

CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement

Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to Evolve

CIMM Names Tameka Kee As Deputy Managing Director

CIMM Establishes Five New Working Groups to Support Cross-Media Measurement

EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data

Pete Doe of Xandr Joins Board of Directors at CIMM, the Coalition For Innovative Media Measurement

CIMM, ANA and 4A’s Launch Joint Study To Explore Industry Transition To A Multi-Currency TV Market

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