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The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV

The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)

TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation