News
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CIMM and egta Launch International Knowledge Exchange on Audience Measurement
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CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US
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CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement
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CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets
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The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV
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Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers
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Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement
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MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change
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MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
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CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA
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