News
- Announcements
CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement
- Announcements
CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets
- Press Coverage
The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV
- Press Coverage
Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers
- Press Coverage
Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement
- Press Coverage
MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change
- Press Coverage
MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
- Announcements
CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA
- Announcements
TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs
- Press Coverage
