News

The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)

TV ads are facing a watershed moment (Star Tribune)

2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)

Measurement Coalition Adds 12 New Members (Broadcasting & Cable)

CIMM Announces 12 New Members

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

CIMM Releases State of Addressable TV Findings

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

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