Xandr executive to bring expertise in market research, audience measurement and statistical modeling to industry consortium for cross-platform media measurement The Coalition for Innovative Media Measurement (CIMM) today announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research […]
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Industry initiative will explore perspectives and experiences to develop practical recommendations in support of a successful transition toward a multi-currency TV market NEW YORK, NY (May 5, 2022) – The Coalition for Innovative Media Measurement (CIMM), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today announced the launch of […]
NEW YORK, NY (May 4, 2022) – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have today announced the launch of a new International Knowledge Exchange event for their […]
Study with The Project X Institute and TVREV to provide an overview of the current ecosystem and a deep dive on cross-platform audience measurement providers New York, NY (December 1, 2021) – The Coalition for Innovative Media Measurement (CIMM), today announced its initiative to develop a Guide to Converged TV Measurement Providers, which upon completion […]
New York, NY (November 3, 2021) – The Coalition for Innovative Media Measurement (CIMM) and the ARF (Advertising Research Foundation), today announced the release of their fourth iteration of a common language for media measurement, Lexicon 4.0, which includes a compilation of terms and definitions for the industry. Originally developed in 2010 to create a […]
Study to be conducted in conjunction with HyphaMetrics using company’s active and passive methodology for measuring ‘persons in room’ New York, NY (June 8, 2021) – The Coalition for Innovative Media Measurement (CIMM), today announced the launch of an initiative to better understand how time is spent across every platform available on TVs today, […]
This op-ed article written by CIMM’s Jane Clarke was originally published by MediaPost. By Jane Clarke In “The Matrix,”Keanu Reeve’s character is asked if he wants to take the red pill and, as a result, see the unsettling reality of his situation. Or he has the choice of taking the blue pill and simply staying […]
This article quoting CIMM’s Jane Clarke was originally published via The Drum. By Kenneth Hein – April 26, 2021 Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, […]
This article quoting CIMM’s Jane Clarke was originally published by Marketing Dive. By Chris Kelly – April 13, 2021 As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. The rise of ad-supported video on demand (AVOD) services has been a […]
Jane Clarke was featured on Cross Screen Media’s ScreenBytes Executive Interviews. Jane Clarke, CIMM’s (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement in our latest ScreenBytes Executive Interview. Watch the interview here and read the full […]
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