Author: marzena

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

Passing the Baton – Programmatic TV Advertising as a Relay Race

Local TV and Video Innovation Showcase

Identity Resolution for Advanced TV and Video Advertising

Opportunities for AI in Media Measurement

October 31, 2024
Announcements

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

Strategic Review of Content Measurement

October 28, 2024
Public Research
Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels

October 23, 2024
Announcements

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels