Author: marzena

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Strategic Review of Content Measurement (Executive Summary)

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels 

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

CIMM and The Attention Council Combine Forces

Solving Today’s Evolving TV Measurement Puzzle

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

Post Analysis Guidelines for Local TV

OMD’s Chrissie Hanson Joins CIMM Board of Directors

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