TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs
CIMM/4A’s report says methodology, rather than technology, is root cause of TV attribution outcome differences; calls for more stringent media measurement standards New York, NY (September 23, 2020) – The inconsistency of key television attribution inputs used by providers, not technology, is the main cause of variance in outcome measurements, according to a report issued […]
The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)
by AdExchanger // Thursday, June 25th, 2020 – 12:05 am “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed […]
TV ads are facing a watershed moment (Star Tribune)
Splashy, big-budget commercials might be a thing of the past. By Tiffany Hsu New York Times JUNE 5, 2020 — 4:45PM Before the coronavirus pandemic, the TV networks were expecting a strong 2020. But things have changed — and perhaps permanently. Instead of its usual prime-time commercial for Memorial Day, Walmart skipped TV this year, going […]
2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)
COMMENTARY by Karlene Lukovitz @KLmarketdaily, May 29, 2020 Global pay-TV revenue, which peaked in 2016 at $202 billion, will drop to $150 billion, or by 26%, within five years, projects Digital TV Research. That’s the same research firm that, based on its reanalysis of data for 138 countries in the light of COVID-19’s impacts, now projects that OTT […]
The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)
People are watching more television these days. But companies are spending less time, effort and money on TV ads. The minimalist commercials of the pandemic are a long way from elaborate productions like Coca-Cola’s so-called Hilltop ad in 1971, featuring a rendition of the song “I’d Like to Teach the World to Sing.”Credit…The Coca-Cola Company […]
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)
Brad Adgate May 22, 2020,10:25am EDT The Netflix Inc. true crime documentary miniseries Tiger King became popular with quarantined … [+] © 2020 BLOOMBERG FINANCE LP The COVID-19 pandemic will change a number of businesses including advertising and media. Not since World War II ended 75 years ago, has there been such disruption on a global […]
Measurement Coalition Adds 12 New Members (Broadcasting & Cable)
By Jon Lafayette The Coalition for Innovative Media Measurement said it has added 12 new members. Joining CIMM are Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp. “Now more than ever, it is important to bring new granular TV data and cross-media […]
CIMM Announces 12 New Members
Coalition of leading TV/premium video-based content and technology providers, media agencies and advertisers welcomes Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp New York, NY, May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced that Ampersand, Charter, […]
CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)
By Karlene Lukovitz The fragmentation created by multiple viewing devices, data sources and measurement systems continues to be an obstacle to fully employing the sophisticated audience-targeting capabilities possible through advanced TV platforms. Case in point: Smart TV and set-top-box (STB) data each have advantages and disadvantages for audience targeting and attribution purposes. As a result, the […]
CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data
The report will explore how both datasets complement each other and together can provide some of the data that the other lacks to create more nationally representative datasets of TV tuning New York, NY, May 1, 2020 – The Coalition for Innovative Media Measurement (CIMM) today announced the launch of a new study with Pre-Meditated […]
