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About CIMM
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Author:
marzena
February 13, 2025
Public Research
Innovations
,
Measurement & Currency
Local TV and Video Innovation Showcase
November 12, 2024
Public Research
Best Practices
,
Data Collaboration
Identity Resolution for Advanced TV and Video Advertising (with ThinkMedium)
November 10, 2024
Public Research
Opportunities for AI in Media Measurement
October 31, 2024
Announcements
CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics
October 28, 2024
Research
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement
October 28, 2024
Public Research
Executive Summaries
,
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement (Executive Summary)
October 23, 2024
Research
Best Practices
,
Measurement & Currency
Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels
October 23, 2024
Announcements
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
October 8, 2024
Announcements
CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads
October 4, 2024
Announcements
CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC
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