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Companies from across the ecosystem join the expanding Coalition to support improvements and innovations in measurement, new metrics and data enablement of the media and advertising industry New York, NY January 24, 2023 – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media […]

Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US New York, NY (January 19, 2023) – The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study focused on developing an action plan for supporting […]

Joint study commissioned by CIMM, 4A’s and ANA, and led by Deloitte, explores industry perspectives on the transition to a multi-currency national TV market Research highlights how different constituencies are experiencing the transition at different rates with different challenges NEW YORK, NY January 11, 2023 – As the TV industry shifts to a multi-currency marketplace, […]

Ad industry content and marketing veteran to support program management across membership, event management, marketing strategy for media measurement coalition NEW YORK, NY (January 5, 2023) – The Coalition for Innovative Media Measurement (CIMM), a US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, today announced the appointment of Tameka […]

Industry leaders from NBCUniversal, TransUnion, Janus Strategy & Insights, Data ImpacX and Anonymous Media Research selected as Working Group Chairs New York, NY (December 6, 2022) – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, today announced five new Working Groups […]

  Launched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest global audience measurement innovations, initiatives and solutions  CIMM, egta, EACA and WFA to host next event on November 29 with speakers from NBCU, GroupM, Dentsu, Havas, Publicis, Attention Council, OpenAP, Omnicom, Unilever, PepsiCo, Deutsche Telekom, ANA, ISBA […]

Xandr executive to bring expertise in market research, audience measurement and statistical modeling to industry consortium for cross-platform media measurement The Coalition for Innovative Media Measurement (CIMM) today announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research […]

Industry initiative will explore perspectives and experiences to develop practical recommendations in support of a successful transition toward a multi-currency TV market NEW YORK, NY (May 5, 2022) – The Coalition for Innovative Media Measurement (CIMM), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today announced the launch of […]

NEW YORK, NY (May 4, 2022) – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have today announced the launch of a new International Knowledge Exchange event for their […]

Study with The Project X Institute and TVREV to provide an overview of the current ecosystem and a deep dive on cross-platform audience measurement providers New York, NY (December 1, 2021) – The Coalition for Innovative Media Measurement (CIMM), today announced its initiative to develop a Guide to Converged TV Measurement Providers, which upon completion […]