CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics & data New York, March 28, 2024 – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, today revealed its priorities for H1 2024, along […]

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

The TV ad market is changing, with viewing becoming far more widely distributed over a growing range of linear and non-linear services. Addressable TV advertising has become an increasingly critical capability for the industry, helping advertisers to cost effectively build out the reach and frequency of their campaigns, including for larger target audience segments. CIMM’s […]

Report: Smart(er) TV Data for Measurement Initiative

Smart TV data has emerged as a critical input for syndicated TV measurement solutions and other activities. It offers tremendous scale and depth, national representation, and can be used to provide deep insights into audience viewing behaviors and advertising exposures. However, as with all data sets, it is also incomplete and can be improved. In […]

Industry Think Piece: The Future of Media, Advertising, Measurement & Currency

As part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought leaders – to provide insights and occasionally provocative perspectives on critical issues of interest to our Coalition of members. The studies always involve original research, but unlike our larger studies, are not peer reviewed and do not […]

Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

As part of our program, CIMM commissions papers, think pieces and perspectives from industry analysts, experts and thought leaders – to provide insights and occasionally provocative perspectives on critical issues of interest to our Coalition of members. The studies always involve original research, but unlike our larger studies, are not peer reviewed and do not […]

Report: Television Data Match Rate & Bias Study

Identity resolution is crucial to advanced television targeting and attribution. These techniques often depend on successfully matching device-level or household-level TV viewing data with other datasets to target based on audience characteristics, retaining the scale and integrity of those demographic or behavioral characteristics. No matches are perfect; matching is a complicated blend of art and […]

Report: Privacy and the Future of TV Advertising

The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the impact of future privacy changes by identifying […]

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

Industry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable given evolving privacy requirements.  The 4A’s (American Association of Advertising Agencies) and the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new study with consulting firms ThinkMedium and Shullman Advisory to explore the impact […]

CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement

Project led by media measurement veteran Caroline Horner will evaluate opportunities to improve use of Smart TV data for advertising and programming measurement The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the launch of a study […]