Industry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable given evolving privacy requirements. The 4A’s (American Association of Advertising Agencies) and the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new study with consulting firms ThinkMedium and Shullman Advisory to explore the impact […]
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The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced a new study to examine the future role and value of panels for TV and cross-platform measurement in the U.S. “Consumer research panels have played a critical part […]
Project led by media measurement veteran Caroline Horner will evaluate opportunities to improve use of Smart TV data for advertising and programming measurement The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the launch of a study […]
Advanced TV advertising veteran to help guide CIMM’s efforts in supporting industry improvements, best practices and innovations in measurement New York, March 17, 2023 – The Coalition for Innovative Media Measurement (CIMM), the U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the appointment of […]
Companies from across the ecosystem join the expanding Coalition to support improvements and innovations in measurement, new metrics and data enablement of the media and advertising industry New York, NY January 24, 2023 – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media […]
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US New York, NY (January 19, 2023) – The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study focused on developing an action plan for supporting […]
Joint study commissioned by CIMM, 4A’s and ANA, and led by Deloitte, explores industry perspectives on the transition to a multi-currency national TV market Research highlights how different constituencies are experiencing the transition at different rates with different challenges NEW YORK, NY January 11, 2023 – As the TV industry shifts to a multi-currency marketplace, […]
Ad industry content and marketing veteran to support program management across membership, event management, marketing strategy for media measurement coalition NEW YORK, NY (January 5, 2023) – The Coalition for Innovative Media Measurement (CIMM), a US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, today announced the appointment of Tameka […]
Industry leaders from NBCUniversal, TransUnion, Janus Strategy & Insights, Data ImpacX and Anonymous Media Research selected as Working Group Chairs New York, NY (December 6, 2022) – The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, today announced five new Working Groups […]
Launched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest global audience measurement innovations, initiatives and solutions CIMM, egta, EACA and WFA to host next event on November 29 with speakers from NBCU, GroupM, Dentsu, Havas, Publicis, Attention Council, OpenAP, Omnicom, Unilever, PepsiCo, Deutsche Telekom, ANA, ISBA […]
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