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Category: Research
Research available exclusively to CIMM members.
June 1, 2015
Research
Best Practices
,
Data Collaboration
Enriching Media Data: Quality is Key Requisite for Maximizing ROI
April 18, 2013
Research
Best Practices
,
Measurement & Currency
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
June 12, 2012
Research
Innovations
,
Metrics
How Multi-Screen Consumers Are Changing Media Dynamics
June 14, 2011
Research
Improvements
,
Measurement & Currency
Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints
June 1, 2011
Research
Best Practices
,
Data Collaboration
Best Practices in Matching Databases to Set-Top Box Data
May 1, 2011
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross Platform Advertising Effectiveness Measurement
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