TV audiences who watch online and through mobile devices may be looking better to advertisers and networks. A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content. Read More…
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A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits. Read More…
US— Spanish-language broadcaster Univision Communications has become the 22nd company to join the Coalition for Innovative Media Measurement (CIMM), joining rival TV networks, advertisers and media agencies in developing new ways to count audiences. Read More…
NEW YORK, NY – March 13, 2012 – The Coalition for Innovative Media Measurement (CIMM) today announced that Univision Communications has joined the industry alliance. CIMM members include television content providers, media agencies and advertisers that are working together to identify new and more effective methods to measure audiences and the impact of advertising across […]
The Coalition for Innovative Media Measurement announced that Spanish-language broadcaster Univision Communications has joined the industry alliance, whose mission is to foster new forms of cross-platform audience measurement. CIMM was formed in 2009 as a way to accelerate innovation in the TV ad-measurement space, given general dissatisfaction with efforts from Nielsen. To date, the group […]
Univision has joined the Coalition for Innovative Media Measurement. Other CIMM members include other television networks, media agencies and advertisers who have banded together to indentify new and more effective way to measure audiences on TV and across multiple platforms. Univision is the group’s 22nd member. “We are pleased to join CIMM and its members […]
The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision has joined as its 22nd member. CIMM made an appeal for new members last month at an event it co-hosted. It is looking to move ahead with a pilot program to develop a […]
Summit draws scores of media executives; Presentations center on urgent need to develop new ways to measure cross-platform video, eliminate current inefficiencies Presentations and a recording available at the CIMM website NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising […]
A new cross-platform video identification system is being readied for testing at the start of the 2012-13 fall season. The upcoming test of the system, known as TAXI (Trackable Asset Cross-Platform Identifier) was disclosed at a meeting in New York Tuesday put together by the Coalition For Innovative Media Measurement (CIMM), the Association of National […]
Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]
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