March 14, 2012
US— Spanish-language broadcaster Univision Communications has become the 22nd company to join the Coalition for Innovative Media Measurement (CIMM), joining rival TV networks, advertisers and media agencies in developing new ways to count audiences.
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”
“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”
“At a time where cross-platform video measurement is continuing to advance and a variety of methodologies and technologies for doing so are competing in the marketplace, the need for CIMM as an industry body representing the needs of all segments is greater than ever to help ensure development of solutions that work for the ad ecosystem as a whole.”
“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”
See also: Set-Top Box
CIMM DEFINITION: Any device which enables the TV set to access video content. Another term for a Set-Top Box. (Source: Nielsen)
CIMM DEFINITION: Interacting with a video or display ad that permits the viewer to respond to a question (e.g. viewer poll) and/or offer (e.g., coupon, sample, brochure, buy now). The ad runs when viewer initiates a control or trick play (such as pause or fast forward) or clicks on an overlay; may include the ability to save an ad to be viewed later.
See also: Asymmetric DSL, Digital Subscriber Line, High Speed DSL, Symmetric DSL
CIMM DEFINITION: Very high-speed digital subscriber line that utilizes existing copper infrastructure of the telephone companies. VDSL offers video and data transmission rates up to 52 Mbps up to 2,700 feet. (Source: CableLabs)
See also: Versioning
CIMM DEFINITION: Considered the same as versioning.
See also: Quality Discrimination
CIMM DEFINITION: The process of adding aspects or qualities to products, services, software, etc. to make them unique, improved, upgraded, customized or otherwise targeted.
See also: Phantom Vibration Syndrome
CIMM DEFINITION: Another term for Phantom Vibration Syndrome. It is considered a psychological disorder where you feel the vibration of a mobile phone on your person when there is no phone.
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