admin

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

Calls for widespread industry adoption of Ad-ID and EIDR coding for all advertising, video content assets CIMM-backed advocacy platform, TAXI, brought together nearly 30 M&E companies for a 2+ year long series of studies and analyses to determine feasibility, evaluate supply chain and economic benefits   More than $2 billion in annual M&E sector revenue upside […]

Combining passively measured TV ad viewing data with ad recognition survey results provides marketers with a clearer picture of ad effectiveness amid the rise of multi-platform and multi-tasking consumption trends NEW YORK, NY – April 18, 2013 – Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), today released findings from their […]

SAM’s ground-breaking smartphone-based technology to provide insights into cross-media advertising effectiveness linkage among media behavior, social media profiles and activities on Facebook and Twitter New York, NY – July 17, 2012 – The Coalition for Innovative Media Measurement (CIMM) announced today that it is collaborating with Symphony Advanced Media (SAM) to pilot test innovative new […]

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

Study Highlights Multi-Screen Viewing Habits for Major Media Brands as Consumers Extend Engagement Beyond TV to Internet, Online Video and Mobile Devices RESTON, VA – June 12, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled […]

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]

Two separate studies by comScore and Arbitron — both commissioned by the Coalition for Innovative Media Measurement — demonstrate that building single-source, cross-platform panels to measure video audiences across at least three devices is feasible but that they face challenges in reaching scale, according to CIMM. Read More…

TV audiences who watch online and through mobile devices may be looking better to advertisers and networks. A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content. Read More…

A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits.   Read More…

US— Spanish-language broadcaster Univision Communications has become the 22nd company to join the Coalition for Innovative Media Measurement (CIMM), joining rival TV networks, advertisers and media agencies in developing new ways to count audiences. Read More…

NEW YORK, NY – March 13, 2012 – The Coalition for Innovative Media Measurement (CIMM) today announced that Univision Communications has joined the industry alliance. CIMM members include television content providers, media agencies and advertisers that are working together to identify new and more effective methods to measure audiences and the impact of advertising across […]

The Coalition for Innovative Media Measurement announced that Spanish-language broadcaster Univision Communications has joined the industry alliance, whose mission is to foster new forms of cross-platform audience measurement. CIMM was formed in 2009 as a way to accelerate innovation in the TV ad-measurement space, given general dissatisfaction with efforts from Nielsen. To date, the group […]

Univision has joined the Coalition for Innovative Media Measurement. Other CIMM members include other television networks, media agencies and advertisers who have banded together to indentify new and more effective way to measure audiences on TV and across multiple platforms. Univision is the group’s 22nd member. “We are pleased to join CIMM and its members […]

Univision Joins CIMM

March 13, 2012

The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision has joined as its 22nd member. CIMM made an appeal for new members last month at an event it co-hosted. It is looking to move ahead with a pilot program to develop a […]

Summit draws scores of media executives; Presentations center on urgent need to develop new ways to measure cross-platform video, eliminate current inefficiencies Presentations and a recording available at the CIMM website NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising […]

A new cross-platform video identification system is being readied for testing at the start of the 2012-13 fall season. The upcoming test of the system, known as TAXI (Trackable Asset  Cross-Platform Identifier) was disclosed at a meeting in New York Tuesday put together by the Coalition For Innovative Media Measurement (CIMM), the Association of National […]

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

It’s a little like Washington these days. Proposed solutions are flying all over the place and yet consensus seems a long way off. There is reason for it. It’s not a stretch to say the future of the media business depends on it. With so many ways consumers are getting content, a widely accepted way […]

One main thing continues to hold back the mutual desire on the part of advertisers, agencies and media companies for more cross-platform deals between TV and online video: the lack of a standard metric that will allow for easy comparisons for ad effectiveness. That was the consensus of a panel at the multi-industry trad gathering […]

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

We’re inching closer to a world where advertisers can accurately measure results across devices and media, according to presentations today by the Coalition for Innovative Media Measurement. The group, which includes content producers, media buyers, and advertisers, offered updates on two initiatives that it says should reach fruition next year. Read More…

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]

A&E, Scripps Join CIMM

September 8, 2011

The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group’s Mediabrands, […]

NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms. There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney […]

Team with existing CIMM Members including television content providers, media agencies and advertisers to identify new ways to effectively measure audiences across multiple platforms New York, NY – September 7, 2011 – The Coalition for Innovative Media Measurement (CIMM / www.cimm-us.org), today announced that A+E Networks and Scripps Networks LLC are the newest members of […]

A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms. CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform […]

Add two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time […]

CIMM, the Coalition for Innovative Media Measurement, was formed in 2009 to advocate for improvements in media measurement and advertising analytics. Its members include TV content producers like The Walt Disney Company, CBS and NBC, media buyers like GroupM and Starcom MediaVest, and advertisers like Procter & Gamble and Unilever. Jane Clarke, the coalition’s managing […]

Apple’s role in the evolving media marketplace is potent with its devices offering all sorts of new ways to consume content and advertising. But with that, the artful company is also having a negative impact on the burgeoning field of cross-platform media research. While their creative colleagues may welcome opportunities to use iPhones and iPads […]

The Coalition for Innovative Media Measurement, the research initiative formed by major TV networks, agencies and advertisers two years ago, has finished its consumer survey phase of its cross-media research initiative USA TouchPoints. The primary focus of the study’s initial results is on a natural consumer segment that interactive media is increasingly interested in attracting: […]

Findings chronicle how, when consumers interact with media across all platforms during daily life activities; Final phase of study will ‘fuse’ findings with existing media measurement services to create time-based, cross-platform media planning tool CIMM to present an illustration of findings highlighting media behavioral habits of ‘Moms’ during the Audience Research Foundation’s annual conference today; […]

An organization that seeks to improve the quality of information about how consumers consume media is releasing its most comprehensive data to date. The data is being compiled to focus on mothers, a demographic group that Madison Avenue is keen to know more about because of how often they shop and the fact they buy […]

With the National Television Upfront presentations for the 2011/2012 season completed, it’s a good time to ask what TV audience ratings really mean for advertisers today.  The advertising world is moving bit by bit toward its one-time holy grail of commercial ratings – currently in the form of C3 ratings defined as “the average of […]

Older people are once again flexing their muscles at the ballot box, sending politicians scampering for cover at the mere mention of tampering with Medicare. Yet if seniors wield disproportionate political influence, in media they remain victims of an age-old (or make that “old age”) divide. Read More…

The logjam holding back set-top data in TV measurement on a major scale may be about to break. Later this summer, the first draft of guidelines defining how pay TV providers collect and report data from set-top boxes is expected to be released for public comment. The document is being developed by the Media Ratings […]

Q&A with Jane Clarke

May 17, 2011

This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. This study, in partnership with the ANA, 4A’s and the IAB is a first step in implementing open and interoperable industry standard codes for content and ads across all content. I […]

Measurement

February 14, 2011

The Coalition for Innovative Media Measurement announced separate pilot tests with Arbitron and comScore to measure 3-screen users and their behavior with content and advertising across TV, Internet and mobile. CIMM said the tests mark the 1st time that mobile Internet usage, including video and apps, will be measured in “single source” cross-platform studies. Arbitron […]

NEW YORK—Investors buying shares of Nielsen Holdings N.V. NLSN -0.38% in its initial public offering, expected to be priced Tuesday night, will be betting that the company can hold on to its position as the arbiter of audience measurement for media in the digital age. Nielsen, which will trade under the ticker symbol NLSN, has […]

It’s probably the single biggest issue vexing the television biz these days: How to measure ratings on the Internet? As viewing of TV and movies via broadband platforms is becoming more prevalent, there’s a growing need for uniformity and standards among Internet ratings services. At present, it’s a Wild West of dueling providers and methodologies. […]

New York, October 27, 2010 – On the heels of the Coalition for Innovative Media Measurement’s (CIMM’s) Lexicon for Set-Top Box (STB) Data, the group unveiled today the results of an industry wide research project meant to prioritize the near term and long term uses for STB data. The CIMM “Roadmap for Set-Top Box Data” […]

As Hollywood and Madison Avenue debate how best to measure traditional TV and online viewing, TiVo plans to roll out new research that combines both. Next month TiVo will begin tracking how much time users spend watching Web content on their TV sets alongside regular TV shows, giving advertisers and content producers a clearer picture […]

“TouchPoints” Survey Has Already Transformed The Way Media Is Planned, Bought And Sold In The UK NEW YORK, August 10, 2010 — The “TouchPoints” initiative, launched in 2006 in the United Kingdom, is now entering the United States thanks to the Coalition for Innovative Media Measurement (CIMM), it was announced today by Jane Clarke, Managing […]

Cable, satellite and telco multichannel video distributors have formed a broad coalition to create guidelines putting television viewing data from set-top boxes into a consistent, accurate and usable form. The group, working with NCC Media, which sells local commercials for the operators, will be working with the Media Ratings Council to develop industry guidelines so […]

The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-media measurement service. The project is based on a research service used in the U.K. called IPA TouchPoints, which provides the British media industry with a single source of planning […]

The television industry is eager to get at the treasure trove of information that set-top-box data could provide, but Jane Clarke, managing director of the Coalition for Innovative Media Measurement, is finding that it is taking longer than expected to unlock. Utilizing set-top-box data is one of the two areas of media measurement that CIMM […]

Tallying Up Viewers

July 26, 2010

Some of the nation’s biggest media companies and advertisers, seeking to develop new ways of measuring audiences, could make Apple Inc.’s iPhone the vehicle for a study of how Americans consume media on a range of devices—from TV sets to mobile phones to computers. The study would be one of the first major initiatives of […]

LOS ANGELES (AdAge.com) — Advertisers got what they wanted in 2007: They started paying for ads based on ratings for commercial breaks, not the shows the ad interrupted. But they still want more. Since that time, marketers and ad buyers have tinkered with the idea of introducing other, more-granular ad measurements to the mix. As […]

NEW YORK – May 12, 2010 – The Coalition for Innovative Media Measurement (CIMM) today introduced the CIMM Set-Top Box (STB) Lexicon, a common set of more than 800 terms for use in analyzing and processing STB measurement. Available at https://cimm.wpengine.com/lexicon.htm, the CIMM STB Lexicon will provide a shared, foundational language to inform CIMM’s forthcoming […]

A group of top media companies, including Time Warner Inc (TWX.N) and News Corp (NWSA.O), is pressing ahead with efforts to create a new way to measure TV audiences, saying a standard set of terms to use in studying the data has now been created. Confusion over various terms — a word like “snacking” may […]

The Coalition for Innovative Media Measurement (CIMM) is pushing ahead with set-top-box and cross-platform measurement initiatives, but is still having little luck getting cable operators to jump on board. But Jane Clarke, who took over as managing director in September, says that despite a lack of public announcements of late, there is plenty of progress. […]

New Members Welcomed as CIMM Announces Next Steps in Set Top Box Measurement Initiative NEW YORK – January 25, 2010 – In its first member meeting of the new year, The Coalition for Innovative Media Measurement (CIMM) today announced that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the group, expanding its membership to […]

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers. Read More…

CIMM Taps Jane Clarke

December 14, 2009

After interviewing nearly 20 candidates, the Coalition for Innovative Media Measurement hired former Time Warner Inc. media research executive Jane Clarke as its managing director to oversee its next-generation TV measurement initiatives. CIMM was formed this summer by 14 media companies, ad agencies and large advertisers to seed new forms of TV audience measurement, with […]

NEW YORK – December 8, 2009 – The Coalition for Innovative Media Measurement (CIMM) today named Jane Clarke its Managing Director. As the newly created group’s first Managing Director, Clarke will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies. Clarke will report directly to […]

Deadline for RFI Submission is December 4 New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, www.cimm-us.org. Deadline for submission of the […]

It’s too early to determine whether the Coalition for Innovative Media Measurement should specify standards for how set-top box data is collected and described, said MTV Networks executive vice president of strategic insights and research Colleen Fahey Rush. Representatives from the 15 members of CIMM — a group of media companies, ad agencies and advertisers […]

The Coalition for Innovative Media Measurement this week plans to meet with Nielsen, Rentrak, TiVo, TRA and TNS Media Research — the first five in a group of companies currently providing set-top box data — to discuss how they can work together with CIMM. CIMM, which formally launched in September, was formed by 14 major […]

Five Current Providers of Set Top Box Data Invited to Participate NEW YORK – November 2, 2009 — On November 10, the Coalition for Innovative Media Measurement (CIMM) will meet with the first five in a group of companies that are currently providing set top box data to see how they and CIMM can work […]

Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three to six […]

The Coalition for Innovative Media Measurement is moving into high gear this week launching a Web site at www.cimm-us.org. The organization is also preparing to officially release its long-awaited request for proposals (RFP) this week, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three […]

After years of complaining about the inadequacies of Nielsen Media Research’s panel-based TV-ratings services, a group of major media companies, ad agencies and marketers is finally trying to do something about it. But their goal isn’t to unseat Nielsen as the standard by which TV ad rates are set. Rather, the 14 companies behind the […]

P&G, Unilever, Disney Form Coalition to Drive a Cross-Media Measure The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they’re going to get one — with or without Nielsen, the longtime leader in tracking TV. Read More…

The staggering breadth of products and services aimed at delivering multi-platform content to consumers is a tangle of technology, perhaps rivaled only by attempts to accurately measure related consumption… Read More…

More accurate TV ratings sought

September 11, 2009

If you don’t like the message, get a new messenger. Worried that the number of people watching TV shows is not being reported accurately, 14 major media companies, advertisers and agencies are teaming up in an effort to develop new methods to measure how people watch television. Among those participating in the venture are Time […]

They want to measure better than Nielsen — without publicly stepping on its toes. More than a dozen companies with billions riding on the TV ad business have joined a broad initiative to develop a way to assess audiences across “all three screens” — TV, the Web and mobile devices. The group of 14 firms, […]

Fourteen of the USA’s largest television programmers, advertisers and ad buyers gave the clearest sign to date on Thursday that the audience measurement system they depend on — long dominated by Nielsen Media — needs to be overhauled for the digital era. CBS, Disney, NBC Universal, News Corp., Omnicom and Time Warner are among the […]

Executives from the 14 Founding Companies Comment on the Organization NEW YORK – September 10, 2009 — Executives from the 14 companies representing the founding members of the Coalition for Innovative Media Measurement (CIMM) today commented on the formation of the organization: Jeff Bewkes, Chairman and CEO, Time Warner: “As we continue to make our […]

Unprecedented Research Effort to Foster Innovative Cross-Platform Media Measurement NEW YORK – September 10, 2009 –In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to […]

The majors, media buyers and blue-chip advertisers have joined forces to fund research initiatives designed to find better ways to measure viewership across TV, computer and mobile screens. The partners in the Coalition for Innovative Media Measurement are in the process of hiring a managing director who will have day-to-day oversight of the research initiatives […]

Unsatisfied with how media audiences are being measured in a multi-screen age, 14 of the nation’s largest media companies, agencies and advertisers today launched the Coalition for Innovative Media Measurement. The new group, whose members have made a multi-year commitment to the new consortium, intends to initiate, fund and evaluate a series of research studies […]

The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement research organization: The Coalition for Innovative Media Measurement (CIMM). Read More…

NEW YORK – Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout various platforms. ABC, CBS, NBC and Fox are all involved, along with Time Warner and Viacom. Prominent advertisers Procter & Gamble, AT&T and Unilever are also included in the Coalition for Innovative Media […]