2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]
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Calls for widespread industry adoption of Ad-ID and EIDR coding for all advertising, video content assets CIMM-backed advocacy platform, TAXI, brought together nearly 30 M&E companies for a 2+ year long series of studies and analyses to determine feasibility, evaluate supply chain and economic benefits More than $2 billion in annual M&E sector revenue upside […]
Combining passively measured TV ad viewing data with ad recognition survey results provides marketers with a clearer picture of ad effectiveness amid the rise of multi-platform and multi-tasking consumption trends NEW YORK, NY – April 18, 2013 – Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), today released findings from their […]
SAM’s ground-breaking smartphone-based technology to provide insights into cross-media advertising effectiveness linkage among media behavior, social media profiles and activities on Facebook and Twitter New York, NY – July 17, 2012 – The Coalition for Innovative Media Measurement (CIMM) announced today that it is collaborating with Symphony Advanced Media (SAM) to pilot test innovative new […]
The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]
Study Highlights Multi-Screen Viewing Habits for Major Media Brands as Consumers Extend Engagement Beyond TV to Internet, Online Video and Mobile Devices RESTON, VA – June 12, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled […]
US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…
COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]
Two separate studies by comScore and Arbitron — both commissioned by the Coalition for Innovative Media Measurement — demonstrate that building single-source, cross-platform panels to measure video audiences across at least three devices is feasible but that they face challenges in reaching scale, according to CIMM. Read More…
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