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CIMM Industry Event Shines Light on Ways to Improve Cross-Platform Video Measurement

Open Standard “UPC” for Tracking Ads, Content Across Platforms Green Lighted by Brands and Media Industry Groups

Single-Source, Passive Measurement Provides Higher Accuracy for Cross-Media Ad Effectiveness Research, According to Initiative by Symphony Advanced Media and CIMM

CIMM Taps Symphony Advanced Media for Cross-Media Advertising Effectiveness and New-Media Research

CIMM Conducts Symphony For Cross-Platform Ad Test

Ad, Media Coalition Taps Symphony To Orchestrate ‘Cross-Platform’ Ad Effect Research

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

CIMM finds multi-screen consumers engaging with brands

Arbitron and CIMM release cross-platform insights from groundbreaking, single-source, three-screen study

Single-Source Multiscreen Video Panels Are Feasible: Studies

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